In this short promotional segment, two presenters introduce Bugatti's ultra‑exclusive La Voiture Noire, a one‑off supercar priced at €16.7 million (about $18 million) that has already been sold. The car commemorates Bugatti’s 110th anniversary and honors Jean Bugatti, drawing design inspiration from the historic Type 57 SC Atlantic, which was nicknamed La Voiture Noire. While its exterior is a modern reinterpretation, the vehicle shares its mechanical heart with the Chiron and Divo: an 8.0‑liter quad‑turbocharged W16 engine delivering roughly 1,500 hp. The presenters also showcase the broader 110‑year celebration lineup – a €3 million Chiron Edition limited to 20 units, a €5 million Bugatti Divo limited to 40 units, and finally the La Voiture Noire as a singular piece of "automobile haute couture". The segment emphasizes the car’s design cues, heritage links, technical pedigree, and extreme exclusivity, concluding with a rhetorical question about what makes the design stand out.
This is Bugatti's new $18 million supercar. It's the most expensive new car in the world. And the bad news is that even if you had $18 million just lying around, you're out of luck, because they've only made one, and it's already been sold.
We are celebrating 110 years anniversary of Bugatti, but also 110 years anniversary of Jean Bugatti himself. Jean Bugatti, he's master My favourite piece is obviously the Bugatti Type 57 SC Atlantique. It was painted in a very recognisable black and was called La Voiture Noire. So we took this as an inspiration. It is not a retro design, it is a modern-day Bugatti using the spirit of the private car from Jean himself.
The car has many of the same internals as the Bugatti Chiron and Divo. —including the massive 8-liter quad-turbocharged 16-cylinder engine with almost 1,500 horsepower.
On the stand today, we have 3 cars. The first car is like a €3 million limited to 20 examples, and it's a Chiron Edition 110 Anniversary. The second car is a €5 million car. It is limited to 40 units, and it's a Bugatti Divo. And the last one, which basically I call it automobile haute couture, is limited to into one single piece. This would be basically completely a one-of-one, €16.7 million one-piece.
So what is it that makes this design stand out so much?
In order for a Bugatti to be recognizable, to be memorable, it has 4 elements. The first element is obviously the Bugatti horseshoe. The second one is the centerline accentuation that flows through the whole car and is an obvious inspiration from the Type 57 Atlantic riveted dorsal fin. And obviously the signature line from the side, which this time does not go only from the A-post all the way down, but goes from the center of the car all the way to the fuel cap and all the way to the horseshoe, giving more length, giving more elegance to this car. And obviously I call it the single beam, uh, tail light, but also the Kiss Goodbye signature, and it's this straight line that is always on, on the rear of the car. When you have those 4 elements, this is— then you have a really recognizable Bugatti from every angle. [MUSIC] [MUSIC]
