Bryan Johnson runs an experiment where people can claim $50 if they stick to a bedtime for seven nights, or forfeit it if they don't. He uses loss aversion, the psychological principle that losing money hurts more than gaining it feels good, to hack sleep habits. Participants Tyler, Ren, Jason Herman, and Jenny Jones each pick their bedtime and commit publicly.
Are we going to try something new today? This is Kate's idea. Basically call attention to aging. There's good psychology that we love to gain things. We hate to lose things. Pain of loss far exceeds love of gain. People hate losing stuff. Yeah. Except for weight. What we're going to do is offer up a $50bill to somebody and they have to go to bed on time within 30 minutes of their bedtime for seven days straight. Otherwise, they have to give the 50 bill to someone else. Okay. It's an honor system. What's the bedtime? You choose your bedtime. Tyler. Ren. Call out a name from the list. Jason Herman. Yeah. 8:30. You heard him. 8:30. Jenny Jones. Definitely fight. Touch. Sweet. 10 as well. 9 o'. Clock. Bedtime. 9:15. 9 o'. Clock. Let's do it. It really does help you connect that every day we die a little bit. And so you're basically confronted with a question. Are you willing to pay to die? So this is meant to change our mindset so we understand there really is an economic value to our health.
