Bryan JohnsonFounder of Blueprint and Don't Die

People say I am insane, I think they way society works is insane. Blueprint is about choosing life.

1 Aug 2023 · 1 min

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In this brief monologue, Bryan Johnson explains why he launched his "Blueprint" project, framing it as the coolest possible 21st‑century endeavor: the conscious choice to "choose life." He reflects on his past habits—over‑eating, junk food, irregular sleep—describing them as cultural norms that he was ostracized for rejecting. Johnson argues that society is collectively "insane" in its accepted behaviors, but that only minor corrections to daily habits could dramatically improve individual well‑being and social harmony. He acknowledges that others label him insane, yet maintains that the absurdity lies in how society functions.

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I decided to do this project because I wondered, what is the coolest thing we could ever do in this moment in the 21st century, the time that you and I live? The coolest thing ever. This is it. We choose life. For me, the most important thing in changing my lifestyle was realizing the insanity of the things I was doing before. Eating too much food, junk food, not going to sleep on time. They were all cultural norms. Everybody said it was what I was supposed to be doing when I wanted to do things were good for me. I got ostracized. So society is a little bit insane right now. We just need to make a few minor corrections. I think we'll all feel much better about life and each other. People say I'm insane. I think the way society works is insane.