Bryan Johnson argues corporations deliberately engineer addictive products like fast food, social media, and alcohol to profit while making people worse. He says Blueprint aims to expose these incentives and push companies to stop, starting with acknowledging the problem.
When you go to work on a daily basis, you probably are passing by 20 fast food chains and 20 places offering you sugary drinks. And then you have to navigate social media as an addiction. Binge watching, and then alcohol and cigarettes. Society has pointed all of its power at getting you and me addicted to their products and services. And when they do that, we become lesser versions of ourselves. And what Blueprint is trying to do is to level the playing field, to say, hey, you know what? This is crazy behavior. Everyone is trying to get individuals to be really bad. That's not good for you, it's not good for me. And so it's meant to call out the insanity of our current society that no one wins when we're making each other worse versions of ourselves. Blueprint is trying to stop this and say, hey, corporations, stop making us addicted to everything. Stop inviting us to be our worst selves. If we can just acknowledge where this is at, we may be able to lessen the inequalities that happen because of these bad habits we create. Because all the money on all the technological powers pointed at us being our worst selves.
