Bryan Johnson argues that founders who stay deeply involved in their product, talking to customers and understanding every part of the company, gain insights that distance can't provide. He says undergoing the blueprint process himself gave him personal empathy that pure observation never could.
There's few things more helpful than being the product. I mean, I've built companies where you build product. And my experience as a founder CEO is those who are deeply in the trenches of product, no matter how large the company gets, they're always in the trenches, talking to customers, understanding what's going on with everyone in the entire company. That's how I built my previous companies. And to be the actual product is next level. And so certainly going through blueprint has given me a level of understanding and empathy for other people that I just couldn't achieve if I'm at arm's length or in the bleachers trying to talk about this stuff.
