Bryan Johnson grew up in Utah's Mormon community, which forbids caffeine and premarital sex but allows sugar. He criticizes Crumbl, a Mormon-founded bakery chain, for selling 1,000-calorie desserts while marketing them as wholesome family moments, calling it a betrayal of the community's values.
A Mormon started this company. This is something that's a bit personal to me. I grew up in Utah, which is predominantly a Mormon community, so it's deeply religious. And in Mormonism, you can't do a lot of things. For example, you can't consume caffeine, you can't have premarital sex. You can't have dirty or unpure thoughts. One thing you can have is sugar. One company that was started and is based in Utah is called Crumbl. This is the kind of stuff that they sell. This is pure insanity. These have around 1, 000 calories per dessert and over 50, if not 80 grams of sugar. And then they put this clever marketing on the side, bringing friends and family together over the best desserts in the world in this nice pink box from a religious community who believes in doing good and like being Christ. Like, this is about as easy evil as you can get. And it pains me that this community, who I love so much, does this with a smile on their face, thinking they're being righteous.
