Bryan Johnson personified his late-night eating habit as "Evening Brian" and fired him at 7 p.m., refusing junk food suggestions. The habit had caused weight gain, poor sleep, and brain fog. This act of self-discipline became the foundation for his larger health optimization project.
I decided to build project blueprint first because I had a personal problem. Every night around 7pm, I would eat more food than I should, and of the wrong kind of food. I called this person Evening Brian and he would show up every day and he was a rascal and he ruined my life because I wouldn't be able to sleep. I was 60 pounds heavier than I am now. My mind was cloudy. I was grumpy and irritable. He just ruined everything. So one day I decided I was going to fire Evening Brian. He no longer had authority to decide what to eat or when to eat. So when he showed up at 7pm, I said, sorry, thank you for the suggestion of eating the bag of Doritos. It's not going to happen. So trying to solve my first problem was myself.
