3 Ways to Create Revenue on Demand

You're listening to the PT Proffit podcast, episode number 102. Today, I'm walking you through three ways to create revenue on demand. Are you ready? Let's get started. Hi, I'm Beverly Simpson, former fitness manager turned online personal training business owner. And this podcast is where smart fitness professionals, including trainers and clinicians, discover how to increase client performance in movement, package and position their products and services and get out of their own way so that they can increase their revenue to live a life that they love without sleazy sales. Welcome to the PT Profit Podcast. What's up coach? Thank you so much for pushing play on another episode of the PT Profit Podcast. I'm your host, Beverly Simpson, and if this is the first time you're hanging out with me, welcome. I'm so excited that you're here and I'm really excited to dive dive into today's episode. So if you hadn't heard yet and you're new around here, we just wrapped up a really awesome free training, Simple Selling, where I walk you through three trainings on how to really start and grow your successful and profitable health and wellness business. So those trainings are still free and available now through the 30th and doors are open for enrollment for the last time in 2021 for the PT profit formula. So just in case you hadn't heard, this is a 90 day intensive which is specifically designed to meet you where you're at, whether you are starting your business or trying to shift and arrange where things are right now to help you increase profitability with all the tools, systems, processes and components that you need to finally generate consistent 10k months. Now this is really exciting because this 90 day intensive also offers for the first time a chance to upgrade to VIP where you get to work with me one on one in an intensive manner. Now, I've been saying for a while that I'm excited because this is the first time that or that I'm excited and nervous that I'm changing some of my offerings up in 2022. So this will be one of the only ways that you can work with me in a real exclusive in, in an exclusive container. Because here's what I've noticed from working with hundreds of trainers one on one in a community, and we're been involved in big groups, small groups, is that it's really important to have a custom compone where your coach and mentor really shows up for you in the same way that you're showing up. Right. I know every single person's business inside of the PC profit formula. And I have had dozens and dozens, over 40 people go through this program that I still know where they are in their business. So having a coach that really knows your business is, was just so instrumentally valuable to me that I have also carried that through inside of my offerings and for my people. It's just really, it speeds things up when your coach knows where you're at in your process. But plus the power of the community. I think a lot of people underestimate the value of being in a room with like minded people. And I think that it often comes too from a place of feeling like, oh my gosh, I, you know, imposter syndrome, or that there's scarcity, that there's not enough, but there is plenty out there for and a number of people, okay, there is plenty out there. And what is so awesome about that, about the community components is that you're going to get inspired. Even if you're an introvert, even if you are someone who processes on the inside, you're going to get inspired by somebody else's, by somebody else's experience, by their questions. You're also going to get questions answered that you didn't even know you had. But this is where and why the custom component is really important. Because sometimes in group containers we can take on things that don't pertain to us. And when you have that custom support your coach, I'm going to be able to be there with you and help you navigate what pertains to you and what doesn't. The custom aspect as well as the community is just imperative, imperative for accelerated results. So this is part of what I was saying is so exciting about, about the offerings as we go into 2022. Because here's the deal, right now, in fall, this is the best time to really optimize your business and really get your system and processes in place so that you are ready for the super bowl of fitness, where everyone is in that mind of New Year, new you. Whether or not it doesn't matter where you are in, you know, diet industry and diet culture, it's not what this is about. But this is the time of year where people get to know themselves better, where they start to turn over a new leaf, where they start to set goals whether we like it or not. And we can be here to shift perspective. And I'll show you how to do that inside of PT profit formula. But I want you to be ready to really nail that in January without sacrificing your time with your family during the Holidays. I want you to both enjoy the holidays and be ready and prepared for the super bowl of fitness because I want you to be able to cut through the noise. Because while it's an exciting time, that is when everyone is is fitness focused because everyone's trying to leverage the super bowl of fitness time. So I want you to be the most prepared. I want you to feel so good and solid in your message so that you can cut through the no ways and really stand apart and be the go to coach. Okay? So there are two ways that you'll be able to work with me in the fall of 2021 and as we move into 2022. So right now enrollment for PT profit formula is open. But if you're someone who, who is, maybe you've already been in the game for a while, maybe you're already at that six figure mark or you just want to accelerate the process, starting November 1st, I'm going to be creating a very small intimate container. My one on one people will also have access to this. So if you're a client and you're listening to this because I haven't brought this up yet, this is literally the first time I'm really talking about it. But if you're ready to go to that next level, there's going to be an accelerator for the people who maybe have been in the game for a while, been testing out some things and they really either want to really leverage and get out of the one for one, the one for 100. They're already at that 100k mark, maybe filled with one on one clients and they're really looking for a new leveraged way and they've been trying the the Internet space for a while. There's going to be a nine month accelerator that you can apply to be a part of which will start November 1st. Now if you maybe you are there already but you're just not ready to commit to that nine month intensive, no problem. You have option to get started right now in a 90 day intensive. This is the PT profit formula. This is my signature program. Enrollment is open for the last time and this is perfect for you whether you are trying to start or maybe you're starting at the beginning and you don't know where how to create a profitable business. But maybe you've been in it for a while and just things aren't working and you're not ready to really commit to a nine month container, which I totally get. I wasn't either. So this 90 day intensive is going to get you ready. So this is high level. We will be covering the basics, but we will be going deeper. We will be going to the second layer of the basics because the basics work and we're going to make sure that those are in place inside of your business, but we're really going to go to the next level. So whether you're starting or you are ready to just leverage your time and really utilize the online space and really building a profitable business, PT profit formula is for you. And now I don't want anyone who is right for this program to miss out on the opportunity because of finances, which is exactly why I'm creating this episode today. Because I don't want anyone to who's right for the program to miss it because of money. So I'm going to give you three ways that you can create revenue on demand. Right now, the first thing that we're going to do is get really clarity. So this is not a way, right? But the first thing that I really want you to get away. Remember when I was talking about how basics works? Right? So here is when, when we get down to the cold hard truth, there are only two ways. Only two ways that you can increase revenue inside of your business. Number one, get more sales. Number two, reduce expenses. That's it. That's it. That's it. Now, the truth is that most people will focus on reducing expenses and then they're like, I can't invest in a coach. I can invest in, in the program because I need to reduce my expenses because I just can't afford. And then what ends up happening is people miss opportunities of actually doing, number one, which is growing the revenue, growing the profit, getting new clients, making more sales because they don't have the process and the systems and the tools and the structure inside of their business to do that. Because while PT profit formula is a 2k investment and you make 10k back on that in 90 days, that's an 8 grand profit margin. And the question to really ask yourself is, can I do this by myself? And the truth? I'm going to give you the truth. Chances are you can. What, Beverly? But that's not selling your program. What are you saying? I'm giving you the truth. I'm not here to, to force you to make a decision. I'm here to help you get results. Yeah, of course, you could probably do this on this own. Listen. Everybody can listen. Probably listen to my podcast or anybody's podcast, or get a book and, and, and literally go from start to finish and build a business. I'm giving you all the what to do's. But the problem is couple fold, couple things is that we are in an information industry and so we are inundated with info. It's not about info, it's about implementation. But implementation comes from decision and then taking inspired action. So many people get stuck in, in paralysis by analysis, right. And then it gets really overwhelming because the truth is that everything works. So what do you do? And people get falling into that trap of I'm looking for the right way, I'm looking for the best way, I'm looking for the next hack, I'm looking for the best funnel. Should I do a tiny offer, should I do a blah, blah, blah, should I do a blah? And then they just get into this rut. If you're anything like me, where I was literally trying but not really knowing what to look at to see if I was actually moving the dial. Now I'm so grateful for that experience because honestly, it's led me to be able to do what I do today. Help you find what works best for you inside of your business. I've literally tried everything and that's a good thing because now I can really help you find out what's going to work for you. And I'm not going to teach you one. One way works the best way and you need to do it this way. Nope. I'm going to help you get into alignment and figure out what works for you. So if finances are holding you back, I'm going to give you these ways right now. Number one, raise your price promotion. So if you currently are working with clients and you have been working with them for a while, I am going to go ahead and go guess that chances are you have not raised your prices in a while. So now this is not actually about raising the price. Right? We're not just going to go in there and, and click oh, and then all of a sudden tell them, hey, I'm raising my price. No, we're going to do a raise your price promotion which means that we're going to give our clients lead way. We're going to let them know that starting in January we're going to increase prices. So now would be the time to double down on your sessions. Now if you're eft and you do you already have like a transformation program where you are, they pay monthly and you're not trading dollar for hour. First of all, that's awesome. I'm really happy to hear that. And second of all, why don't we encourage them to, to lock in their spot for 2022, tell them that for the new clients that are coming in, it's going to be a new price in January so that they can get their price locked in. Now that will increase your revenue in the next, however long it takes you to write that email. So the first thing to do is raise your price, but not just raise it, do the promotion, tell them it's coming. Now the second thing that you can do is referrals. So now if you're like, but Beverly, I don't have any clients. I'm just starting even know what to do. Okay, cool. So I want you to go and listen to training one and I want you to go get, and I want you to do that work. Get really clear. Now training one is the free training I did in simple selling. Okay. And I really want you to get really clear on crafting what that, that offer is, what that, what that, what it would look like to work with clients. And then I want you to go get referrals. Go get referrals from your current clients. Or if you don't have current clients, have you done calls? Go get referrals from your calls. Go get referrals from your friends and family. Go get referrals from people that said no to you. You could literally say, listen, I know it wasn't the right fit for us to work together, but do you know someone who it would be the right fit for? So go get some referrals. Go even do a promotion on your Instagram saying that you are looking for two new people to change their lives and to remember that you selling is a service. People show up for themselves when there is an energetic exchange. Okay, so that would be the second thing. Go and get referrals. The third thing, and the, the third way to create revenue on, on demand is I really want you to look at the L, T, V. This is your lifetime customer value. Now, research shows us that it is more expensive in both time and money to acquire a new customer than it is to retain a current customer. That means that your current clients, they already love working with you. So what is an offer? Either an upsell, something that you can do to enhance their transformation, or a downsell for your past clients, something that you can give to them or provide for them that is going to increase their lifetime customer value. Meaning that if you know you acquire a new client, they're going to stay with you for six months, a year, two years, whatever that is. Or maybe you don't know what that is and you never, you've never created a back end offer for them, something that they can do that it will also enhance their experience. Start putting that offer together and and give that to your current clients. And if you're like but Beverly, I don't know what's going to go in that offer, I totally get it. That is exactly why I've created PT Profit Formula and help you get clarity and the coaching you need to craft that irresistible must have now offer. So those are the three things that I would suggest that you can instantly implement today so that you can come and join us and really build a machine that gives you the freedom that you are looking for. Because chances are if you want to start a business, you're not wanting to create another job for yourself. You're wanting the financial and time freedom that the business can give you as long as you have got the right system structure in place. So go try those on. Let me know on the Instagram if you have any questions or if that's working. Just let let me know and then I'll see you inside. PT Profit Formula thanks so much for hanging out with me today. I'll catch you on the next episode. Thank you for listening to the PT Profit Podcast. If you like this episode, chances are your friends will too. So it would be a huge service to us if you would please leave us a review and share with your friends on your social media channels. When you leave us a review, be sure to take a screenshot of it and email that screenshot to my team atinfo simpson fitness.com and we'll send you a very special Instagram podcast that will show you how to create compelling content so that your ideal clients come to you and you go from wanting clients to a wait list of clients ready for your service. Thank you so much for listening and we'll see you on the next episode.