Build Your Breakthrough Year in 2022

You're listening to the PT Profit podcast, episode number 128. Today, I'm sitting down to talk to you all about how to build your breakthrough year in 2022. Are you ready? Let's get started.

Hi, I'm Beverly Simpson, former fitness manager turned online personal training business owner. And this podcast is where smart fitness professionals, including trainers and clinicians, discover how to increase client performance and movement, package and position their products and services, and get out of their own way so that they can increase their revenue to live a life that they love without sleazy sales. Welcome to the PT Profit Podcast.

What's up, coach? Thank you so much for pushing play on another episode of the PT Profit Podcast. So when I first recorded this episode, I actually intended for this to be a Tuesday episode and more specifically Tuesday, the 11th, seventh episode for January 2022. But based on the timeline and based on some of the decisions that we're making inside of the business, I actually am moving this special marketing episode for a Thursday episode. So I'm going to go ahead. I'm Beverly Simpson. I am the host of this podcast. Thank you so much for joining me. If this is the first time that you've been hanging out, this, this is all about building your breakthrough year in 2022. So without further ado, let's go ahead and roll that recording. What's up, Coach? Thank you so much for joining me for another episode of the PT Profit Podcast. I'm your host, Beverly Simpson. And if this is the first time you are pushing play on a show today, welcome. Thank you so much. I'm really excited to bring this episode to you. So it's funny because I titled it build your breakthrough year in 20. And part of what we're going to do in today's episode is just really bring you a recap of 2021 and share with you the good, the bad, the ugly, and really are the vision and stepping into 2022. And it's funny because it's already January 9th, and I'm willing to bet that there are people out there right now that are feeling one of two ways or one of three ways. Either they're super excited, they're really happy that they're it's all new, fresh new year, new you, and they're doing great. And then you have the other people who are like, what? I cannot believe that this is already happening. It's January 9th. Can we please have a do over? And then you have the people that are somewhat to me, which I'm a combination of both where I'm still really processing the events of what happened last year and, you know, stepping into the vision of what we're doing next of, of this year. So I'm actually by the when, by the time you hear this episode on Tuesday, I'm actually kicking off accelerators on Monday. And so all we're doing really is a summation of some of similar to what we're talking about now, which is just really getting into the process of what it's going to look like and really set the context and set the scene for 2022, which I'm going to encourage you to do on your own as well. And then this weekend, when I have some of them over and when I do the virtual live event, we're really going to Dr. Into the vision of 2022, even though it is already halfway through the month. But the truth of the matter is that we often underestimate what we can do in a year and overestimate what we can do in a day. And so I really want us and you to get present to what happened last year and to what your vision and dream is for 2022 and do our best. So really move away from the happenings of what's happening right now because this is truly just a blip on the radar. Because the truth of the matter is that the average salary for a personal trainer is anywhere from 25,000 to $45,000 per year, depending on your location. And one of my clients is studying to be a registered dietitian who not only has poured in hours and hours of work in her education and study and implement, she shared with me that the average, you know, once you get to the top of the market, an average RD salary is $75,000 per year. Now, chances are, if you're listening to this podcast, I don't have to encourage you to understand and get excited about the science of and the biomechanics of training, chances are you probably have already spent thousands and thousands of dollars on your physical therapy education, your personal training education, or your nutrition education, and to be a registered dietitian. And so this is why I'm so passionate about helping y' all build businesses and helping you build a business, because chances are when you look out in the market space, there are people out there that are less qualified than you, but they're generating what you want. The top of the line, the 1%, they're generating that in a month. They're generating 75 to 100K in a month. And so the real question is one of the successful coaches figured out that most smart and struggling coaches miss. Well, the truth is that they don't teach you how to get clients and generate revenue and build businesses in school. And the second you start taking clients, start looking for clients, you started a business. And all businesses need a steady stream of leads and clients. And so how are you supposed to increase your revenue, grow your business, get more clients without a steady stream of leads that are consistently coming in? So this is exactly why you need a proven persuasive process that attracts and connects people who have never heard of you before and a process to turn them into clients and customers. Which is exactly why I put together the PT Profit Formula, which is a step by step proven process to help you start and grow a profitable health and wellness business and generate consistent 10k months in as early as 90 days. And you'll get lifetime access to it. So in case, case you haven't heard, the doors are open to the PT Profit Formula. And so part of what I'm going to be sharing in today's podcast, which is a little bit scary and uncomfortable to share, which is, you know, I want to be transparent with you and I also want to document it, I want to put it on record so that in a year we can look back. But PT Profit Formula is open for enrollment now until Thursday the 14th, I believe is what we said. And then I'm closing the doors. I'm closing the doors again. And probably no, not 14, 13, oh my gosh, I'm closing the doors. The doors are closing January 13th. And then friends, I'm actually going to close the doors now. I'm the reason why I'm doing that is twofold and I'm going to share transparently in this podcast. But the first reason is that I want to really close the doors and I want to talk, really pour into the people, the over 100 people that have said yes to themselves. And I'm going to double down on results. And so instead of constantly focusing on acquiring new leads, acquiring new leads, acquiring new leads, which is what so many people do, I am turning inwards and really double downing and focusing in on exponential results for the people who say yes to themselves, either the PT Profit formula or the PT Profit accelerator. So the difference is that the accelerator gets access to the formula, but it is more of an accelerated 12 month high touch coaching that is going to help you hold your hand through the four phase process of deliver, of design it, deliver it, master it, and then reach maximum impact. So if you're Brand new. You just and you're more of I want to do it at my own pace. You will have support. I think support and mentorship is the number one way that you can act to fast track your success. Because not only are you getting insight, you were getting leverage and because you get to leverage your mentor's mistakes. So whether you, you use my program or you use someone else's program, I'm going to encourage you to please, please, please, please get a mentorship mentor. It is the fastest way or a coach, it is the fastest, most effective, efficient way to exponential to get exponential returns on your business. So if you're looking for more, do it yourself. You'll still get support. And you look, you want to go at your own pace, then I or you want to go at a slower pace, I should say then I then consider the formula. But if you're looking for to go at your own pace but at a faster rate, then you're going to want to check out the accelerator. So after I close the doors January 13th, I probably will not open them again until September. There's a couple of reasons for that we're going to it's related to 2021 and the intention behind 2022 because you might be thinking but Beverly, if you're closing the doors for PT profit formula, are you going to get to 1 million? Because you all know if you've been hanging around me for a while, that that is my goal right now. Do I think it's the ultimate goal and I'm making money my master? No. But it is what I am working towards in this moment. And so if I'm closing PT Profit formula, how is it that I'm going to do that? So we're going to talk about that in this episode. So if you've been on the fence for any reason at all, please be sure to check the link in the show notes because it'll be your chance to grab to join us inside of P Profit formula and you might want to get on to join us inside of the formula and if not then get on the wait list and be the first to be notified when doors open again. And so for me, when I'm carrying my students through the process of dreaming in and building into their business, one of the things that we need to do is we need to put a reset on 2021. And the reason why or we need to put a reset we need to push the reset button for the previous year. And the reason why is because evidence can be a truly a double edged Sword. I did a podcast recording once on Beginner's Luck explained and you know we, you've chances are you've probably heard about the Dunning Kruger's effect where this people don't know what they don't know. And so when they can step into this magnetic energy of of the world is my oyster. It draws people towards them. And when they already are walking in with such conviction and they're so confident in what they do know, people are drawn to them. And so so many of the smart struggling coaches that I've worked with, they, they have the. The coach's curse which is that they already know that it depends and so that and they have a beginner's mindset knowing that there's always more to learn. And this is a gift and I never want to take this from you ever because I think this is what part of what separates you from the from the crowd. But when it comes to market, marketing and business building, we have to be able to live in the and I know enough now and I'm a learning learning process instead of either or. And most people fall into the either or or trap. And don't worry, you're not alone. I did too. And so when people are looking at their successes or their evidence rather of what happened, evidence will leave scars. So if you because there's a difference between outcomes and performance and then the meaning that we make around it. So we're human beings and we're meaning making machines. So so many times people will do a launch and it fails or in their mind it fails and they feel like nobody wants it. I'm worth it. No, I'm not good enough. And that's the story that will play in their mind when really we just need to get present. And this is why I created PT Profit Formula. So many programs specifically in fitness don't really have you look at your business as a business and they don't put together these, these show you where to look in terms of the numbers of your own personal performance. Because just like for your clients when they you have to become your own metabolic detective. Well you have to become your own business detect. And of course I can give you baseline metrics of industry standards but we're really wanting to look at the performance against your performance, your growth, your growth at year over year. And so when you can get really present to those numbers it'll help you detach from the outcomes. So much easier said than done. Please believe me. I know I'm in it. I've been in the trenches with you. My mentor, James, he said the same thing to me. So, in fact, if you're on his newsletter, you might have heard my hot seat question, because I talked to him specifically about this and we talked for over an hour over some of the invisible components to business building, that we just live in an either or world. And so people think it's either personal development or it's business building, and then it can't live together. But the truth is that it's it synergistically, it has a synergistic relationship. Okay, okay, So I know I went off on a little bit of a tangent. So let's just circle back to what I was talking about in terms of pushing that reset. So then what happens is that we do something, we take inspired action, we send an email, something, an outcome happens, and then we make it mean something. And then we carry that with us into our next launch. So we get a scar. There's a scar from the evidence. So that's why evidence and experience, or that's why experience is a double edged sword, because it becomes our job as we are growing to be, get comfortable with and continuously pushing the reset button. Think about it there, every single business owner out there that we know and love, that are multiple billionaires now, they've had, they have bankruptcies under their belt. They've had a million offers, or not, maybe not a million, but they've got a, they've had a ton of offers that did not launch the way that they wanted it to launch. But no one remembers them for those mistakes. But it was those mistakes that brought them to their grand slam, that, that brought them to their, their multiple millions. We undervalue the compounding effect. And so what I mean by that is. And I'll give you, let me give you a tangible example. So on New Year's Eve, I was chatting in the DM with one of my good friends and we were just talking, going back and forth about what we were doing. It was complete. I was not doing anything. Then all of a sudden my Instagram started to like glitch out. It started to get all little glitchy. So. And I was like, I was getting that like circle of death. So I closed the app and then I went and I opened it and I got this. Your account's been disabled. You have 30 days to review, to get it reviewed and you might hear from us within up to 30 days. I was like, what? So then I went to my desktop and I logged in and I was like, what is happening? And they said, Nope. You've been. Your account has been disabled for violating community guidelines. And I don't know if you've ever had to try to get into Instagram support, but their customer support leaves much to be desired, and they're allowed to do that. I mean, to me, this is just not good business, but to me, they're allowed to do this because their demand for their product and service is so high. People will tolerate bad customer service now. And to be fair, to be in their defense, they've got billions of users per day. So I can only imagine what their support inbox looks like. And they're probably doing the best that they can. But regardless, I got into Facebook chat. I had to spend the day to get my account back up, and they were saying it was going to take anywhere from five to 30 days. We're just about to go into this launch, and I remember feeling in this moment when this happened, I had a, you know, slew of. I had a slew of feelings that were coming in, and it took me a couple of days to really process what was coming up, coming up. But it was interesting to me because my friend. I had friends and other business colleagues that were texting me and reaching out to me and asking me if I was okay. Are you okay? I know, you know, and asking me what my stress level is. And I just. Just wanted to take this moment and share with you that I was okay. And I was actually, in fact, really impressed and proud of myself, because most people, if this was happening to them, they go into a spiral of stress. And, hey, listen, if that's you, please know that that was me, too, for many years. And they go into spirals of stress of what am I going to do? And then they start, you are where your attention is. And I. I didn't actually get into any of that. And the reason why is because of the compounding effect. It's because I knew what to do if I had to start over. I knew and know what I have to do. And I am confident that my message is. Is so important and my mission is so important that it's worth it to me that I would start over, even though seven years of work and 16,000 followers later would have been down the drain. But the truth of the matter is, I had said to my assistant previously, and so if you need evidence that your words are powerful, here they are. Here it is. I said, man, I have just been stuck at this 15 to 16,000 range for the last year. Maybe we should just burn it down to the ground. And start over. Careful. Careful what you wish for, friends. Your words are powerful, Coach. So my initial thought was not, I wasn't stressed. Even though I'm about to go into this launch, I'm. I literally. I'm about to. To open the cart. I'm open the cart for the first. For the. For one out of two times this year. So you could imagine that most people. And why most people would get stressed. But I didn't feel stressed. I felt more overwhelmed and overwhelmed. I've unpacked multiple times on this podcast, which I'm sure we can link up in the show notes. But overwhelm really comes from two places. Number one, feeling like there's so much to do and not enough time or three places. And then number two, feeling like there is. Is so much I don't even know where to start. And then three, which is what I was falling into, which was this. I'm information overload. And I. It's like I forgot everything. I know as of how I felt a little bit, but I processed that and I got to share those lessons with people that were on my newsletter and because I told them the truth. And then of course, I had feelings that were like, oh my gosh, what will people think? What will this look like? They probably thought that I was doing all these wrong legal things like hiring a bot and all of that stuff, and I wasn't. And when I say legal, I mean against community guidelines. And I wasn't. I wasn't spamming anybody. None of that. None of that. And so I was like, what is happening? So, but because I've done this for so long and because I have the benefit of the compound expense, the compound effect, knowing that I have acquired the skill, I've been putting in the replacement steps. Consistent, consistently and consistent. And consistent using my consistency. So when we're looking at our year, right. So that was just one experience of what I'm looking at in 2021 is that I had that not so good thing happen. But I'm just so proud of how I was able to, To. To handle that because in the past, that would have broken me. That would have been. That would have just torn me down. And then there's no way I would have gone into this, been able to go into this launch as I'm going into it now, even though I'm not going to lie to you, full transparency. I'm a little afraid what is it going to mean to my revenue if I actually only launch it twice a year? Which I had said in a Previous podcast that this is what I'm doing. I'm moving into that model twice a year. But then eventually it worked out. Everything was fine. My account came back on by within 24 hours and everything was fine. But you just, you are where your attention is. And so in the past, it kind of reminds me of, of when I was playing Spot it with my kids. I don't know if you guys have played this game, but it's a game where, where each person has a card and then there's a card in the middle and you have items and you have to match it. So it's a match game and whoever matches it first gets the card. So my, my one daughter, Abby, she was no great, she's the younger one, so she was starting to lose, but she was getting all flustered and upset, upset. And she was crying and she was, she was in the past and she was crying about what happened and she was missing and forgetting to stay present to what was currently happening. And so she could reset and just get focused and, and forget about. Okay, then get that card, next card and stay focused on what, on the present, what's happening and where you're going. Otherwise you're going to stay in the tears, the misery, and then just, it's going to pass. The business, the time is going to pass. And so I was telling her, you need to get present, you need to get focused. So that's one of my biggest lessons that I learned in 2021. Well, there's two. It's twofold because I've been learning these lessons for a long time. Really getting present to the frustration and getting present to the entitlement, for me specifically was something that I had learned in 2019 and 2020. Now, in 2021, once you learn those lessons and once you've kind of been in the game for a while, there also becomes this, this moment or this feeling of, of, oh, my gosh, I need to fix myself. I need to get better. I need to get better. I need to get better. Now this is probably something that was true for me for a long time because I carried this, this, you know, the Rudy of Internet marketing. You've probably heard me say that on guests, on guest interviews on this show. I mean, we have over 127 hours. I can't believe it. A free content. So it's, it's, you know, it's easy for me to get into that now. I think that it's a safety mechanism because it comes from this idea of if you say that you're new people are more forgiving to whatever happens, number one. And then number two, it's a safety mechanism because or not a safety mechanism, but for me, I was just moving the goalpost. I kept moving the goalpost. You might see this pattern of behavior in your own clients when they say to themselves, oh, I just need to lose 10 pounds. And then they never. They never. And then they lose 10 pounds. But then there's another goal and then this. And then they live in from this model of when I have. Then I will do and then I will be, which is backwards. We need to be and we must do and then we will have right weight loss. This is all. All these things that people chase. They're chasing outcomes, the ripple effects, when really we need to be getting down to the root cause. Well, the same is true in your business. People are chasing more money. What is it that you think that money will bring you? Okay, I know we're going in lots of different directions today, but these tangents are important as we're starting to evaluate our last year and really step into what it's going to take to achieve the goal. Now, I'm not saying that your goals are bad or wrong. Listen, mine. I'm saying this to myself too. I know that it's not that the goals aren't bad or wrong. Just get present to what they're going to. What that goal is going to bring you, what is causing you to want it. So in 2021, I. One of my biggest lessons then was that since I'd been in this game for a while is that I was moving the goal post. And more than just moving the goal post, it was coming from this place of what you know, I need to get better. I need to get better. I need to get better. Something's missing. And I was always. And it was the sense and feeling of chasing when the truth of the matter is that you and I said this. I think I might have said this in this particular podcast just earlier is that we need to embrace. Great. Or maybe it was the course because I'm. I'm updating some of the chorus is that we need to embrace this feeling of the. And living in. And I think it comes from the coach's curse. Knowing that. Okay. And living in the beginner's mindset and knowing that there's more to learn and that we're always evolving and that we're always growing and that is a good thing. I don't want you to lose that. And. And you get to live in the and which means that you are enough now. It's not about trying to be more, learning more, being better. Sometimes it's about releasing what you already, what you know and think to be true. And if you think that the big CEOs out there don't do this, I'm going to tell you right now it's not true. I have committed to this year reading more, listening to more books, books. And I've read three books just this year so far on, on millionaires and Being Becoming a Millionaires and the, and this, they talk about this, they talk about this. Simon Sinek talks about this, people talk about this. So if you have been ignoring the invisible components of who you are and you as the CEO of the company, it could potentially be part of the reason why you have not reached your goals yet. It's invisible components and the strategic components. And it's not about get. It's not always about getting better. Sometimes it's about releasing to improve, which was one of my biggest lessons in 2021. And so because I was in that sense of getting better, I was also in the essence of chasing, which is what it felt like in my business. Chasing, chasing, chasing, always chasing new leads. And not that my, not that I was ignoring my current clients. So I don't want you to get it twisted in that regard. My clients, I'm, I love them. I love them as if their business was my own. And I poured all of my energy into them and they know that. And some of them had exponential results and some of them had struggled. And you better believe that I spent my attention on, on the struggle because I want to raise all bull quotes. And so what happened is I started to reach this law of diminishing return, which happens to a lot of people. We get into these invisible ceilings, these, okay, I'm at 100k and I need to break through because we have to access our leverage. Now I'm going to do a podcast on that because I taught it in the free training, which by the way is also coming down on the, on the end of the day on the 13th. So if you haven't yet, be sure to check out the, the link in the show notes because that free training, and if you've already done my free training before, I added new components in here. This is a brand new free training and we talk about leverage. So when you get to these ceilings, you start to lose your leverage for time to pour in, which was happening to me. I. My leverage and my time. I, despite the fact that I had a Team. Right. I have a team, but my leverage and my time and my input was getting. Was maxing out because not only do we all have the same 24 hours in a day, which you've heard people say before, and then, of course, moms get upset. People get upset because they're like, it's not the same. Right. Oprah has a different 24. Her 24 hours look different. Her access looks different. Yeah, I get it. But the truth is that our 24 hours and as we know it, we all look the same. We all have different priorities, and we all have different accessibility and we all have different leverages is. And so for me and for many people that I work with, especially the people that are moving into the accelerator, is that they've. They've made income. There isn't this urgency necessarily to survive and make the survival income. It's more, how can we start growing and maximize our leverage both in our time and in our money? That's what it's about. And so that's what happened to me in 2021. I just started getting. I was constantly in this state of Chase and I was losing my leverage, and I started to feel like. And I feel, as I look at the year, I started to feel like I was losing the. The. The brain power that I could pour into my clients that literally, when we sit down for an hour and we come up with this persuasive copy and content that's going to go in like a sal, and we actually implement what's in the PT profit formula. And then mentorship is that fast track. And then we start looking at it. This could literally be a $20,000 conversation. I want to be able to have maximum brain power for the people that, that come into my world. And so this is going to mean that I'm stopping the Chase. I'm stopping the Chase case, which means that I'm really focusing on the what. The what, the what, the what? I'm not turning off the faucet. I'm turning. I'm going to turn on the faucet. I'm going to let it come, and then I'm not going to focus on it because I've got that offer. My back end is solid. I want to spend 20, 22 years. 2022, really just. Just honing in and getting. Making that offer, making the value of the back end so good that anytime someone has an hour conversation with me, they make $20,000. That's what I want. That's what I'm putting my intention on. That is what I'm moving towards in 2022. Now I know this wouldn't have happened if it didn't come from, from the experience that I had in 2021. This means that I'm going to be honing in my systems, my, my operations, my process. I want to be having more breakthrough conversations and helping people get out of their own way and adding more of these invisible components. That's what we're going to be focusing on in 2022. And so for you as you're setting up this breakthrough year, right, it's an end goal setting. So it's so easy to set your intention and so really like, okay, I, I'm going to do this. This is my goal. This is my goal. I want you to get really clear on what it is that you did in 2021, in the or the previous year or the previous quarter even. And then I want you to release it. Take the lesson and then release it. Don't let it scar evidence is that double edged or experiences double edge and then move towards the goal and then we're going to reverse engineer it. And if you're like but Beverly, how, how, how I get it. So join us inside PT Profit, formula or accelerator depending on where you're at that join us inside that program. I'm going to show you how. So that's it for me today. Thanks so much for hanging out with me today and I can't wait. It is currently 1-9-2022 and I going to live out every moment of every day this year and then we're going to Revisit this episode 1-9-2023 and I can't wait to share with you how far we have all come. I'll catch you on the next episode.

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