Business Contradictions: The Truth About Experience Continued

You're listening to the PT Profit podcast, episode number 299. Today we're breaking down the business contradiction, the truth about experience. Are you ready? Let's get started.

Hi, I'm Beverly Simpson, former fitness manager turned online personal training business owner. And this podcast is where smart fitness professionals, including trainers and clinicians, discover how to increase client performance and movement, package and position their products and services and get out of their own way so that they can increase their revenue to live a life that they love without sleazy sales. Welcome to the PT Profit Podcast. What's up, coach?

Thank you so much for pushing play on another episode of the PT Profit Podcast. I'm your host, Beverly Simpson. And today in this short episode, we're going to be breaking down one of the business contradictions, the paradox, the thing that everyone says about experience. Because this shows up in two ways, okay? Because experience itself is a double edged sword. And so I want to dive into this today because it reminds me of something I always talk about with the accelerators and also with myself, is that oftentimes when we don't take a look at this paradox, we end up throwing the baby out with the bathwater. Meaning that we're not making data driven decisions, we're making emotional driven decisions. Why? Because the neural pathway in our brain is really laid down this foundation that that's what we need to do. Because we're just so used to. It's almost like we're being. It's almost like we are addicted to the chaos and addicted to the struggle. And I don't use that word lightly. I know I have a lot of people in recovery listening in my audience, so I don't. I use that word. And if you've known me for amount of any amount of time, you know that I'm very thoughtful and careful in the way that I use the word. So I understand the punch and I understand the brevity of what it is I'm saying when using that word. But that's oftentimes what happens when we have experience. Fear in our brain is going to be there forever. And so it fires off. So it's important that we understand this because what happens is we get, we kind of. We start in the uninformed optimism. Okay? So this was the study and I talk about this inside of my, inside of accelerators and formula when we Talk about the 100k per month mindset, the Kelly and Connors emotional cycle of change study, okay? Which is that when people first start something, they have uninformed optimism okay. And so they take action. And then it usually, it usually does not go the way that people want it to go. And I laugh, and I'm only laughing because it's inevitable. And I have had the accidental experience, experience of helping someone who had success right off the bat, and it didn't go very well. It went really well the first four times. But, but, but then we got into our fifth launch together and I saw it going sideways, I saw it not going well, and I knew exactly what was going to happen. I could see the train wreck that was about to happen. It was a big learning curve for me. But what happened was, was when people have accidental success or success, that is not accident. All that work that was done existed, okay? But when people have success right off the bat, they oftentimes cannot recreate it. This is why people who struggle the most, you have an advantage because you can literally deconstruct every moment and see how everything was a stepping stone as long as you can master and handle the cycle of emotional change. So what happens is people take action, they have uninformed optimism, they take action and then it usually doesn't go the way that they want it to go. And so then they get into what is called informed pessimism, evidence, experience. And then they oftentimes continue to get into the valley of despair. And this is so vital that we understand this, because the only way out is through. The only way out is to experience the fear. And fear will show up in four different ways. Fear of yesterday, fear of tomorrow, fear of your offer, and fear of yourself. And the only way out is through. Otherwise you run the risk of going back through the cycle of uninformed optimism, informed pessimism, valley of despair. And the only reason that I know this is because I've done this so many times. Like when I talk about this, like I can even feel the emotional life in me go start to perch up, start to come through. As I'm talking about this, remember, Wednesdays is all gonna. Wednesday's podcast was all about the real, the raw, by the behind the scenes abuse, innocent fitness. And I can see myself in sharing this with you, which is why I'm sharing it, because I know this so intimately, I can't even tell you. One time I was looking at an accelerator's profit and losses. I look at all of the assets inside of my clients business businesses and we were looking at some of the data when it came to his slo self liquidating offer, his paid lead acquisition. And I remember looking at it and I was like, let me show you mine. And I went to show him mine and I, and I was looking through it and then I realized I had this realization where I even said out loud to him. I was like, wait, why did I turn this off? And it's because I get trapped in this one through three cycle of Valley of Despair. And the only way out is through. And the only way that you're going to get through is to integrate fear because you cannot be courageous with the absence of fear. So you have to integrate fear and act courageously and make data driven decisions. You need to be able to look at the data because what gets measured, gets managed. Look at the data, make decisions and then what happens is you'll hit this tipping point. Because the other component that is worth why I say that experience is a double edged sword is because what experience can give you is the compounding effect of skill. Would you expect a toddler who just learned how to walk to go out and run an ultramarathon? Chances are probably not. And yet you often do this, or people who struggle often do this in their business every single day. And it's not your fault. It's not your fault. It's because people are inundated in the industry with, oh, but you know, you could do this in 30 clients in 30 days, 10k in 90 days. And while all of that is true, we have to remember the context. Everything is content and also context. And if I flooded your calendar right now with 100 calls, which my team has done in a month, we have done a hundred calls in a month. On top of the content creation, on top of the live free webinars, we have done that. And oftentimes if I asked a toddler to do that or someone who was, you know, that's like pounding the ground. That's like doing 300 miles or that's like doing 15 miles running for the first time and asking a toddler to do that. And so the context of experience is a double edged sword because people will hear things like that and be like, oh man, I should be there. And then they start to get these unmeatable expectations and then they can't see that the wins that they're doing will have a compounding effect of skill. Hopefully that makes sense. But it reminds me of Hormozi's book. And when I, you know, we read $100 million offers, which is a brilliant book, it's just we, we slide over the fact that his context or his zero ground zero is a hang of a lot different than Someone else's ground zero because he knew and had the skill of selling. And that is required to have that type of compounding effect, to bust out of the valley of despair, to get into optimism and then finally feel success and fulfillment. So sure, while we've all built businesses and then torn it down and then starting over from scratch, your context and your evidence and your experience is never from scratch. This is why everybody doesn't have the same point a. So we've all heard those really fun, like, hey, you know, double tap. Don't Compare your day one to someone else's day 100. Well, your day one is also not the same as someone else's day one because there are lots of different levels of accessibility, lots of different to skill and to speed and to capability and speed of skill. That's not in an effort to deter you, hopefully. I'm sharing this in an effort to encourage you because you can either fuel your fear or fuel your dreams. You oftentimes cannot fuel both. And that is simply the decision to focus on something different. And oftentimes, for me at least, and for the people I get to work with, when we're in that valley of despair, it's very easy to point the finger outward instead of looking inward. And people say, ah, but this is, this is, you know, you're running the risk of relentless positivity or toxic positivity. It's the integration and the alchemizing of the disappointment and the feelings of the valley of despair. So it's yes. And, and my old acting teacher, Ann Dowd, she used to say this to me and to us all the time. She would say, hello, darkness, my old friend. So when you can acknowledge those feelings of disappointment and fear and honestly just move through them faster, turn around faster, get up faster, that's how you will have that exponential growth and be able to move through that valley of despair that experience and evidence gives you. So another way I see this show up, not for me so much. It used to. It used to. It used to. It used to. It used to show up for me when I had done so many of the exact same thing over and over and over again. Your brain tries to automate it and so they automatic. Your brain starts to say, oh, we've done this before. We know what this person's going to say when. The fact of the matter is this is a completely new experience. People are coming into your world. They're coming into your social media and they're coming into your emails and they're coming into your space. Completely for the first time. New for the first time. They don't have the same experience of experiencing your transformation activation at all. This is the first time. So we start to think, oh, well, I've already said this, I can't repeat this. And I've literally had accelerators which I've asked and I've worked with four years and said, what are the seven main components of an offer? And it's literally something I talk about every single day and oftentimes they can't tell me. And that's not to shame them, it's to remind you that repetition is the mother of all learning. You do not run once and then never run again. You do not lift for the first time and then never lift again. Oh, nailed that squat. Got that deadlift. I'm good. And so we bring that energy with us. And in fact, I notice I do this in myself. I get tired too. And I. One of the biggest feedback that I got actually was interesting. The warmthness in my energy isn't coming through. And I thought, oh, that's so interesting. Because when I teach I could get really passionate and I, there's an intensity to me and then, which is great. I'm not going to take that away. But there are other aspects of my nature that don't come through and part of it is experience. I just want them to get it. I just want them to get it. And so for me too, I'm always looking back at like, well, what are the ways, what are the different ways that I can layer in that I could add, that I can communicate to call you to action. So if you're ever sitting there and you're looking out in the space and thinking, oh, she has more experience than me, she has more evidence than me, or she's better than me, or any of that noise and nonsense that comes into your head, first of all, don't dismiss it, we need to acknowledge it. And then the next thing that we need to do is we get to look at what we can do and what our level of expertise is now and how can we position that and think about this as our superpower. Because I'll tell you, when people are in, like when they go live and they've got thousand people and they're inundated with comments and questions, that person, even with the best of intentions, they're not going to be able to talk to every single person individually, individually and maintain their seven figure business. They're just not going to be able to do that.

But you can.

This is your superpower Your superpower is your ability to connect to people. Because people are not buy. Everyone is like, oh, what's the way that I could be passive? Put a buy button on my, on my website and people just buy it. While that sounds cool, in theory, people want connection. And when they can feel connected to you, even at one to many, right, and less pedestal y and more in the trenches with you, the better opportunity you have to make the sale. So whatever level you're at right now, I want you to brainstorm and list out all the reasons why that is your superpower and trust that experience is while great because it's giving you the compounding effect, it also also requires you to decalcify a little bit. Just hit that reset button. This is beginner's luck explained. Beginners don't know what it is that they don't know, so they come in with a magnetizing energy of confidence. Because underneath confidence is competence and experience. And evidence starts to shake that a little bit because we get into informed pessimism or we see someone else and we think, oh man, they're better than me. It's nonsense. Go all in on you. And it's not nonsense in the sense that, okay, maybe they have more experience than you. Maybe they're, maybe they have a skill that you can learn. But skills get to be learned and practiced. You cannot outwork someone else and someone else cannot be you. So hit that reset button and magnetize yourself, knowing that, hey, where I am right now is my superpower and I am on my way to whatever it is. So thank you so much for hanging out with me today. If you have questions, please feel free to DM me. Easonson Fitness. If this episode helped you, please leave us a five star review. It takes two seconds and if you have the time, you could just share with us your biggest takeaway. This helps us help more people. So thanks so much for hanging out with me today and I'll catch you on the next episode.

Thank you for listening to the PT Proffit podcast. If you like this episode, chances are your friends will too. So it would be a huge service to us if you would please leave us a review and share with your friends on your social media channels. When you leave us a review, be sure to take a screenshot of it and email that screenshot to my team@info simpsonfitness.com and we'll send you a very.

Special Instagram podcast that will show you.

How to create compelling content so that.

Your ideal clients come to you and.

You go from wanting clients to a.

Wait list of clients ready for your services.

Thank you so much for listening, and we'll see you on the next episode.