Final 2 Reasons You Might Not Be Where You Want to Be

You're listening to the PT Profit podcast, episode number 283 today. It's the final episode in the miniseries where we unpack the final two reasons why you might not be where you want to be. Are you ready? Let's get started.

Hi, I'm Beverly Simpson, former fitness manager turned online personal training business owner. And this podcast is where smart fitness professionals, including trainers and clinicians, discover how to increase client performance and movement, package and position their products and services and get out of their own way so that they can increase their revenue to live a life that they love without sleazy sales. Welcome to the PT Profit Podcast.

What's up coach? Thank you so much for pushing play on another episode of the PT Profit Podcast. I'm your host, Beverly Simpson, and if this is the first time you're hanging out with me today, welcome. I'm super pumped that you're here. Welcome. We really turned Wednesday into a behind the scenes look of how BE Simpson Fitness gets and got to where we've been. And we've also, I've also been sharing some lessons specifically around why you might not be where you want to be yet. And I've really been enjoying some of the feedback that I've heard from the loyal listeners have been sharing that they really enjoyed these Wednesday miniseries and that they've been really learning a lot from the podcast. So if that's you and you've actually shared that, that feedback with me, thank you. I really appreciate it. If you have not yet, be a huge favor to me to help more people. If you could just leave us a five star review, put a little note there if you want. It literally takes two seconds to put five stars and this helps us get the message out to more people. So if you haven't already, please be sure to leave us a review. It'd be a huge favor to me and to the show. So without further ado, let's just go ahead and roll into the final two main reasons why you may not be where you want to be yet. And the first I'm going to start with and the reason why I wanted to combine this because I originally on the schedule had this separate, but I wanted to combine this because I think this is they help each other. What I want to offer to you is, number one is support every single business owner needs. Can you point to one Internet or one business, any business that got there on its own without support? No. And yet we try to YouTube our way to the Olympics. And if you go and you look at any Olympic athlete Did they get there on its own? Did they get to the Olympics by YouTubing it? No. In fact, they had coaches in in fact, they had multiple coaches. Support is so powerful for three main reasons. One, you get to use your coach's leverage. This is going to be leverage for you, meaning that you get to use your coach's experience. Your coach likely learned lessons the hard way. And when you hire your coach, you get to use their experience and then learn something the fast way in addition to learning lessons the hard way, or in addition to maximizing your coach's leverage in that way, your coach will also help you see blind spots, because every single person has blind spots. And it's important that we get the support that we need to help identify them if we have not crossed that threshold. So I'll give you an example. So for me, what I've realized and what I've been realizing this year as I've been really optimizing the offers and messaging inside of these sims and fitness, is that I have been potentially, there's been potential incongruency inside of my offers and communicating the right offer to the right person at the right time. And I had been noticing that there had been, you know, undue time pressure that was put on to some of my students and my clients where they were feeling this pressure, this sense of urgency to. To hit some arbitrary revenue. And now it's one of those paradoxes. I think that's going to be in a. I think that's going to be my next miniseries. The paradoxes of. I'm going to. I'm going to share some coaching insights first, and then I'm going to move into the paradoxes of business building because time. And I talk about this in one of my big episodes where I think we can go really deeper when it comes a lot deeper when it comes to time, because it's. It's both, right. You hear people say is an illusion and that. And that it takes time. And so what do I mean by that is that it's not really about time. It's really about the amount of reps and skill acquisition. And that is going to take what it takes until it takes. And so some people, if they've got skills or they're starting at a different level, you know, different. Different level of skill, different level of. Of you. They're just starting at their. Their point A is at a different level than someone else's point A, then they're going to see results a little bit faster. Or. Let me, Let me rephrase because everyone's going to see results, but they're going to see desired results in a different way at a different speed than someone who's, you know, learning to walk for the first time. And so it really required me to take a look at some of the offerings and some of the deliverables that I, that I wanted, that I needed to look at instead of my program so that I could help my clients get results. Because you're going to get. But I want to help them get the results that they want faster. And part of it is going to be skill acquisition. And you cannot rush skill, but skill does not, is not some arbitrary amount of time. It really just is about the reps. 1, 2 second thing I want to talk about and that I want to mention when it comes to, when it comes to time, is that when you have the pressure of time, some people do really well underneath that, and then some people really buckle under it. And. And it's not that it either is good or bad. It's just to remember that. And it's going to speak to number one, which is why I was wanting to do these episodes together. Because the first thing, the first and most important, what I would argue is probably the number one thing that we need to, that we need inside of your business is emotional regulation. If you are creating from a state of stress, then all of your energy and life force is going to your mouth and to your legs to either fight, to either freeze or to either flee. And then of course, we also have freeze, okay, which happens to me, I freeze. Well, I run and I freeze. But this is what happens to a lot of people where they just get so overwhelmed, they end up doing nothing. So that is a stress response. Or sometimes they feel like they need to run and there's this stress or the stress of time. And so what happens is that if you feel this, if you feel time pressure, then you're not going to create from an empowered way, and that is going to prevent you from growing. And so, which is why support is so important, because support is going to help you identify these roadblocks or identify these blind spots that we all have, and then remove the road roadblock so that you can get back to emotional regulation asap. Okay? So it's really important that you just take a look at that. And so if time is pressuring you and you feel the pressure to get it, it's going to cause stress. And you cannot create from stress. I mean, in theory you can, but I would argue that it won't be Alignment in alignment. And I would argue that you would. You're likely going to do the things that, that you don't want to do in order to get to what it is that you want. And so when you can take off the pressure of time, because here's the other thing that's really important to remember, is that you're in this for the long haul. So, so why. And you wouldn't expect a toddler to learn how to walk and then all of a sudden run a marathon the first time they discovered how to walk. Right. So why do we do this? Inside of her business, I see so many coaches decide that they're going to go all in. They're going to start, and then after 30 days, if they, you know, aren't playing Taylor Swift concerts when they just learned how to play the guitar, they're. They're wondering, why am I doing this? This isn't working. And they throw the towel in. Or I've seen some clients who, who are, are having credible work, their work is so good, and then they just don't have the volume of eyes seeing their work, so they throw it out and they make these emotional driven decisions, oh, nobody wants my stuff, so let's just throw the baby out with the bathwater. When in reality, they have incredible work and they just need to focus their attention on driving people through the machine that they've built. And if you just took the time to look at the data and look for the lessons and look for the wins, then you would be able to help yourself get out of the emotional valley of despair, experience and work through that. So what am I talking about? So what happens to a lot of people is that they take on, they really operate from this uninformed optimism. And then they take action and then the action is going to produce an outcome. And likely, if, if it's the first action, that outcome is not going to meet their expectations. Okay. And meet your expectations, which causes disappointment, which is fine. I'm not saying that the disappointment is bad and that we don't need to feel it. We absolutely do. We also need to alchemize it. And so what that means is that we need to acknowledge it and then we need to move through it. And we need to, because what happens is we have this outcome that doesn't meet our expectations. So the ex. So then we have this effect, this feeling of pain, this disappointment, and then we make it mean something. And so then we start to go into informed disappointment, essentially informed evidence. And so then we start to feel like. Or Pessimism, informed pessimistic attitude where we start to feel like, oh, this doesn't work, so blah, blah, blah. Then we start to make decisions from past experiences. And this is what fear and how fear shows up in our life. Because fear, we've all heard these acronyms like fear is false evidence appearing real, or you know, we need, you know, you can't be courageous without fear. And all these things are really great and important to know. And we also need to know that fear is brain, brain based. It's not going away. And so when we can really just acknowledge what that fear is and what it's experienced, which means and what's happening when we get and when we're acting, activating fear, because it's not an objection, it's real. And what it means is your brain is signaling to you based on experience. Oh, that was painful. And we didn't like that. So we're going to initiate the stress response and we're going to either help you freeze, we're going to flee, or we're going to fight. And, and because we need to protect you even though it's not, even though it's in the mind. Okay. So what happens and how fear shows up is people usually start to have fear in, in the future based on past experiences. So there's a fear of tomorrow, fear of yesterday. All that's gonna happen again. Okay. They're also gonna show up into fear of self, like, oh, I just can't do it because you're, it's brain based. Your brain's doing it to protect you. And then fear of losses, right, which comes from taking the action. Oh, this isn't going to work. Okay. This is all stemming from the place to protect you. So then what happens is if we start to live in there and then we don't have the support or the emotional regulation tools that we need to alchemize and that we need to just get out of, of experience, that's, that doesn't meet our expectation. We'll live in the valley of despair. And the valley of despair is super dangerous. Which is why support really helps. And emotional regulation tools really helps. Whether that's therapy, whether that's getting a coach, whether that's doing some of the somatic responses, whether that's doing a hypnosis, whether that's doing meditation, like there's just so many different tools. Okay. In fact, I gave my accelerators and I actually gave my formula people, this, this 40 day to abundance protocol where I, where I really shed some light on exactly how I got out of 120k debt and how I. How I used some of those tools inside of my business. Now what happens to so many people is that they'll end up living in this personal development. And it's not without action. You have to take inspired action. I share this with you because what happens and what the dangers of living in the Valley of Despair is, if you're in the Valley of Despair, then what happens is you start to make emotional driven decisions instead of data driven decisions. And you start to go, oh, this is working, and throw it all out and then go back to uninformed optimism, which is a great exciting place to be, which is also where your brain is neural pathway to designed to live. It is comfortable in the chaos. And so I. And honestly, this was so painful for me. This was such a painful realization that I had where I realized, oh, I'm just so comfortable in the chaos that I was recreating chaotic moments in my life because that's where my brain felt safe. I felt really awful to say and to experience and to acknowledge. So I had to consciously rewire, consciously choose to be peaceful, choose to say it was gonna. We were gonna figure it out. To look for the lessons to. To get through the bottom of the stick of that squat, right? To get. To choose to know that the compounding effect was in my favor and that I wasn't living the definition of insanity. And listen there, this stuff's important and this stuff is hard. That's why you need support. Support's gonna help you really move through this, through some of this stuff, because you're not designed or meant to do it alone. And honestly, if I could go back to my old self. And I also want to share this too, for me and my personal journey, because I've said this many times, which is, you know, I, I first had, I first had my. I had three main realizations. One was that I was really just living in this place of like, I'm doing everything right, nothing's working. And it should be working by now. Me, me, me, you know, but. But that was just my opinion. It comes. There's just so many things at play. Like, are you, you know, what's the skill acquisition, you know, are. How. What's that volume of audience? There's just so many things at play, right? And, and oftentimes I was, I was trying to, you know, learn how to sing and then be Taylor Swift, you know, and that's just not how it works. You don't learn something once and then all of a sudden you're a master in that skill. You need reps and lots of those reps. Would you expect someone who's deadlifted for the first time to all of a sudden go and, you know, crush it on a powerlifting platform? No. And yet we have these expectations for ourselves, especially as high achievers, when we are, when we're in business. Oh, I posted on social media, why is my computer not an atmosphere? The other thing. So, so I had that huge chip and it wasn't until my coach came to me and he had. He. He said something that I really resonated with me and it was painful in the moment to hear, but I, it was kind of like the slap I needed, which was he said, if you, you're a business owner and if you're not making, it's your responsibility to be generating revenue, and if you're not generating revenue in your business, you are not being responsible. I, I was a mom at the time. I, I felt like, oh, it was like, how could you say that? But then it was, oh, yeah, you're right. Here's all the areas where I'm not being responsible. Here's where I'm getting into my ego. Here's where I'm getting into the, the comfortableness in chaos. The second thing, the, the second thing too, that I want to say is that. Oh, and then after that moment, it was like everything was blue roses. Everything was for my fellow, for my fellow actors out there. Hopefully you caught the Tennessee Williams reference. But every. Everything was just blue roses from there. Right. I want to say that that's. That was the case, but honestly, it wasn't. Wherever you go, there you are. And I've, I've shared multiple times, like, with my, with my clients and I think on the podcast where I had that moment where I looked at 40k in liquid in my bank and I just went to my knees and I bawled because I was like, when is it ever going to be enough? And I had this painful realization of, like, the first. This. The way I felt trying to generate the first 2k was the exact way I felt I was trying to generate 40. And I, and I knew something like that had to change. That had to change. It had to be enough now. And it really comes and keep and comes down to the data. And so then what happens to me and what happened to me is that I started to feel like, like, oh, I should have handled this by now. I thought I took care of this. I thought I fixed this neural pathway and the Truth is, wherever I hadn't or I, I had. There were different layers I had. It's just a con. I. It's. It. It's a choice. You have to continue to choose it. No one just arrives. And there's always going to be new late, new levels, new triggers, new things to unpack, to look at. And I had to stop chasing. I was in the pattern of chasing. Doesn't matter what, chasing new clients, chasing new revenue, chasing. Just constant comfort in the chaos of chasing. And I had to stop it. And it was August. I feel like that moment where I was like, no, this is enough. I put my foot down and I put my foot down again, and my clients noticed a shift and there was a shift. And I'm sharing that because I just feel like there's. There's. There's so many stories that we see in the world that are like, oh, I. First I was here, and then I realized this, and then I was here, and then it's these moments of like, oh, I achieved. And then for people who achieve, and then they're still like, maybe not necessarily where they want to be, or they're starting to feel like, oh, I've already shared a story where I overcame that. There's almost this sense of shame, or at least for me, I'll speak for me, the sense of shame that, like, oh, I haven't. I haven't arrived. Or I thought that I handled this. And so I just think that that's part of the human experience and that it's a good reminder to remind yourself that you get to live in the end where you can help someone and continue to grow and develop. And it's part of those nuances that we experience when it comes to. To growing a business. And it feels like a paradox, but it's both. So that's a wrap for this miniseries and I hope you enjoyed it as much as I enjoyed creating it. So if you have, I'd love to hear from you. So send me, send me a message on social. Let me know what your biggest takeaway was in the miniseries. Do you have any insight or something you want me to riff on in. In the next min series? I love to hear from you. So just tag so just DM me at Besomeson Fitness and I'll catch you on the next episode.

Thank you for listening to the PT Profit podcast. If you like this episode, chances are.

Your friends will too.

So it would be a huge service to us if you would please leave us a review and share with your friends on your social media channels. When you leave us a review, be sure to take a screenshot of it and email that screenshot to my team atinfo simpson fitness.com and we'll send you a very special Instagram podcast that will show you how to create compelling content so that your ideal clients come to you and you go from wanting clients to a wait list of clients ready for your services. Thank you so much for listening and we'll see you on the next episode.