Planning Your Next 90 Days with ALoN DaviD

You're listening to the PT Profit podcast, episode number 57. Today I'm talking with Alon David, all about how to plan your next 90 days and creating effective goals. Are you ready? Let's get started. Hi, I'm Beverly Simpson, former fitness manager turned online personal training business owner. And this podcast is where smart fitness professionals, including trainers and clinicians, discover how to increase client performance in movement, package and position their products and services, and get out of their own way so that they can increase their revenue to live a life that they love without sleazy sales. Welcome to the PT Profit Podcast. What's up coach? Thanks so much for pressing play on today's podcast episode. I'm your host, Beverly Simpson. And welcome back to to the PT Profit Podcast. Today I'm super pumped because I'm sitting down with a dear friend of mine, Alon David, who is the founder and CEO of 90X. And we sit down and chat all about how to set powerful goals and then how to plan for them. So Alon arrived in America in 1995 without any business leads or connection. He had no university network or promising internships to fall back on. He didn't even have a solid business idea. But he did have ambition, drive and dream to make something of his life. And when you listen to this episode, you will hear it in his voice, in how he passionately presents, and how he shows up for his clients. He knew in his heart that simply getting a degree wasn't enough. And he does share a little bit about this in the episode. So while he was going to school full time, he got a job working construction for $5 per hour. It certainly wasn't the dream, but instead of waking up each day complaining about the situation along set goals to keep him reaching for his dreams. So unfortunately he quickly found out that there wasn't any high quality goal planners or systems out there that worked for him and his needs, which he does share about in this episode. So he decided to create his own system that could take a minimum wage job and turn it into opportunity. He also decided to start a photography business from scratch. And within a year the photography business became a six figure business. And that was when Alon knew his goal system was something special. So the 90x goal system was born. And today in this episode, we talk about that goal system, how to break it down. And he talks about how he uses his planner and how he uses his system to make the goal a reality. This planner has been sold in over a hundred countries around the world and he helps entrepreneurs everywhere achieve their highest goals. So hopefully you're just as excited as I am to listen to this episode. So, without further ado, let's roll that interview. Alon, thank you so much for joining me today. How are you doing?

I'm doing great. I'm so happy to finally connect with you over here after we've been trying for so long with this Covid and kids and online and whatever.

I know is crazy, but honestly, I'm so excited to get into today. Truly, it's a pleasure and a privilege to have you. I've known Alon for. Can't believe it, almost three years now.

Almost three years.

In the Internet world, that might as well be 20, but. But let's just go ahead and dive right in. For those of you who don't know who Alon is, would you mind sharing with us a little bit about you, who you serve and how you got there?

Sure, sure. So, I mean I. My name is Alon. I'm the creator and founder of 90X. I've had multiple six and seven figure businesses. This is my first online business. But it's not just online because we also, you know, like we sell products. It's not just strictly, you know, we have some stores and things like that, but mainly online. I created 90x after I used my own system for about 20 years now. I've had an insurance business, I had a photography business, construction business. And then after finally I decided to launch my. And I've been in the coaching world since 2008, but using my system, which is pretty much goal setting. I didn't invent it, but I used it to the best that I could and just made it better and better. And in the process I was trying to find a product that will work for me somewhere I can write my own goals and have a place where everything is organized. And it worked for me in the beginning. It wasn't just 90 days or three. It was just like writing my goals and I couldn't find anything that works for me. I'm not saying there's bad or good products out there. I'm just saying something that worked for me. And like most entrepreneurs, most business owners, we procrastinate. And I've been procrastinating since 2014. Finally 2017, I decided I'm just gonna go do it. What's the worst thing that can happen? And I've created 9Dx at 2017 and this year is the first time actually I'm a full time CEO in 90x. Last year I did a little bit of Photography. But my business started 2017 and now this is all I do, this is all I serve. I work with anybody that has anybody that wants to achieve their goals. But mainly my clients are entrepreneurs, people that I really want to go into the online space and really create a business. And that's pretty much what we do. But now that we have, we have the goal planner, we have an action planner, we have a launch planner, and we have a ton of other products. And funny enough is my business is all about really helping entrepreneurs grow their business. And we kind of happen to have a planner that helps you do that as well. But which in the beginning, that was like the main thing.

Great. And I love that. And I know that we're going to get into that and talk about that today, because I'll just say, as someone who uses your planners, they have been exceptionally helpful and just really helped get clarity around how we're going to execute the goal in 90 days, which is what we're going to be talking about today. So I'd love for you to just dive into how you feel set or how you create your, you know, create your goals and then reverse engineer them.

Exactly. So, so one of the things that when we created the planner is I wanted to make, I wanted to make sure it's minimalistic, doesn't require a lot. You don't have to go to college, you don't have to finish high school for that. You can just dive in. I'm seriously. Because, I mean, some planners out there, they ask you like 201 questions and by the time you're done, it's like already next year. So I wanted to create something that seriously just so minimalistic that there's about five, six questions about your goals, nothing else. We don't care about your past. We just want to know where you want to go and really work from there. But one of the. And that's why I created the 90 day, because I feel that if you can work in 90 day cycles and focus just 90 days at a time, don't focus on the whole year. I mean, you work with fitness people. I mean, if I wanted to go, I'm not going to Worry about losing £100, I'm going to worry about maybe working with £20 and then another £20. It's a lot easier for me to measure and say, I'm going to do 100 and then the end is so far away. Right. So the first step that we use in our system, the first step that I teach is really creating your vision. What Is it that you want if you're fitness, maybe if you want to lose weight, if you want to have gym, or if you want to have more clients, whatever it may be, what is it that you want? You got to see it in your mind before you actually go get it. Most people work backwards, so this is the first step. If you are a gym owner, if you are a fitness instructor or anybody else. So you want to create a business, doesn't matter, online, offline, whatever, you got to create that vision in your mind. And it has to be perfect. What I mean by perfect? You gotta want to see elements. You want to see the gym, the location, the people you want to serve, you want to help. How is it going to smell? How's it going to feel? Where is it going to be? What's the environment? What's the music going to be like when people join? Like you want to kind of have everything because if you can see it in your mind, guess what, you can't create it. So before I created the planner, I already saw the whole thing done. And when it was created, it was better, obviously, but I was able to see that. Now reason, the vision part is very important because you can go through it multiple times throughout the day and just snap that vision in your mind, that picture. Create a picture that you can see perfect and go through it in your mind every day. That just helps you get there. Does that make sense?

Yeah, it makes perfect sense. And you know, I'm curious, you know, what are some of the things that you say to the clients that push back? Because I often will want to start with like, you know, what's your vision? And people will come back at me and say, well, I'll get, I'll tell you what the vision is when I make 10k a month, when I do not going to work doesn't work, right. If you don't, you know, so what do you. How do you help your client shift out of that perspective, that desperation?

So look, these are the steps. I mean, if you want to do the vision after, then you gotta kind of guessing work. It's like if I wanted to buy a house, I'm just gonna go buy a house. And eventually when a house, I'll buy a house, then I'll leave where I want to live, work like that, right? I mean, you kind of want, well, what do I want? First you gotta sit down. Because a lot of people don't want to do the work, the inner work, because it takes and I get it. A lot of clients, I coach them it's like I can't see anything. I can't see. I get it. Because you're trying to see the whole picture. Don't worry about the whole thing. Start with the COVID Start with the location that you want to coach. Start with maybe how many clients you want to help. Just that. Just that. Don't even go further. Because a lot of people want to see the whole picture. Everybody wants to know the how. We don't focus on how. I don't have a question asked. Well, how will you get there? It doesn't exist. There's no how in the planner or in our process because the how does not matter. Your past doesn't matter. Your story doesn't matter. Your failures matter if you know how to measure them correctly. But none of this matter to go forward. So when people push back, like you said, I always take him back and say, just, just pick one thing. I get it. That you want to already have the goal. I get it. It's like saying it's something that I used to use a lot. Maybe it's an example because I think all of us want to be happy. And there was a period in my life that I was not happy. And I say when I have the million dollar, when I have the business, when I have the car, when I have the beach, when I have the perfect body, then I will be happy. Guess what? Never happened, right? Because I'm always running after something that I can't, can't get to because I'm working backwards. But when I said, you know what? Nothing is stopping me from being happy now with what I have. And then when I'll get there, obviously it'll be a lot easier. And when I started working from that place, suddenly it happens. And that's exactly the process you want to start on your vision, even though you don't have it, even though it's very far away in your mind. But guess what? If you cannot create it in your mind, it's not going to happen. Guaranteed 100%. So you want to maybe build with them one step at a time and take them to the process one step at a time. But there is no way when I make 100,000, then I'll have a vision. Because you're just build something completely wrong that's not even aligning with what you want make sense. Does that help?

Yeah, totally. Okay, so then what's next?

The next step is what is your goal? Okay, so you have the vision. We already decided that we're going to work from the vision. Now the Second step is, what is your goal? What do you want to achieve in the next 90 days? This is where the problem happens. There's a lot of problems, but this is what the problem is. People say, well, I'm just going to have a nice. And I'm just saying, Jim, because that's kind of your clients. I just want to have a nice online space where I can coach 20 people. Well, why not 200? Well, I don't know. 200 is a lot. Well, there's not much difference between 20 or 200 or 2000. It requires the same effort. It's really how much you believe. So when I work with my clients, as far as call setting is like, what is your goal? If anything? And everything was possible, what is your goal? Not working from your past belief, what the other guy did. I'm not the expert who's gonna buy my stuff, blah, blah, blah. Right? All those things that come into play. So the second step is, what am I? My goal, and I really try to push. And when they say a number, I usually double it. And more than that is I want them to write the goal as it's already achieved. So not when I will have 20 online clients or when I will have 100,000. I already have $100,000 in my bank. I already am coaching 20 people. Whatever the goal is. I'm already living in that house. I already have that car. I already have that beautiful family. And it's been, you know, so when you work from that place now, it lines up with your vision, because your vision is now, right when we envision ourselves now happening, even though it's not there, but the mind doesn't know that. So we want to create that vision now, and we want to have the goal as it's already achieved. Does that make sense?

Yeah, for sure. Do you. Do you have, you know, when you're encouraging your clients to create these goals, do you have boundaries or. Not boundaries, but parameters. Like, do you find people will want to create realistic goals?

Oh, yeah, definitely. Everybody wants to create a realistic. Everybody gets so conservative when you. When you ask them about the goals. And I get it. Look, I get it. I mean, like, if I say I really want to lose 35 pounds, but 35 is a lot of pounds, and I've never done it. So I'll go with something comfortable, five pounds. And guess what? I'm only going to lose probably about one, right? Because it's too comfortable, and then I'm already there. But when it's 35 feels so far away. So What I like to do with clients when they want to write their goals, I kind of use the example of a basketball court, right? If I were to stand in the middle of the court and shoot, the basketball may not make it. But if I try really hard, I probably will make it from the other side of the court to the basket. But if I put the basket on the other side of the parking lot, because I pushed it really, really far out, there is no way in the world I'm going to reach it and I'm probably going to lose the confidence and I'm just going to give up. If it's too close, then I'm already reaching it. So you want to put it somewhere in between that. It stretches you to reach, but it's not too close and not too far. Does that make sense?

It does.

And that's what I like to work with my clients for. As far as the goal setting is because you don't want to make it too close and not too far. I stretch. I. My goal last year was to make a million dollars. Didn't make it, but I made half. I'm not depressed about it, you know, so guess what? 20, 21, my goal is two miles, you know, if I'm gonna make it, great. If not. But usually what I've noticed that happened to me in my pattern, every time I put a goal, I reach half. Every put. Every time I put a goal, a reach out. So when you train your mind, when you work from that place of putting a goal, put it as high as you can. I mean, if you wanted to really, really, really have 100 clients, why would you say 50? Why would you say 30? Because, yes, it's more comfortable, but there's no difference in the effort. We know that there's no difference if you say 2000 or 100. Actually, the more you put it, the more you will reach. Because now you will get closer. But if you already make it very comfortable, it doesn't require any effort, any work from you, right? So that's the second step as far as the goal. So we have the vision, the goal, and then the third step, pillar, whatever you want to call it, is the why is the reason behind why you want that goal. Most people, because he did it, she did it, Because a million dollars sounds not right. Well, no, that, that's not going to give you enough. Now the why is very important because that's what's going to give you the momentum to get going every day for the next 90 days. So the why really, really has to matter for you as far as how far you want to go. And when I ask, like let's say if your clients wanted to have 100 clients, then why do you want a hundred? Why do you even want to have this goal? Why do you even want to go online? What's the reason behind it? And that's what really, really matters. Does it make sense? So it's really having that big why that matters. And that why is when you want to give up, when you want to quit, that's where you need to go back to because you're going to want to quit within a week. If I want to go to the gym, lose 35 pounds or have a six pack, which I've never had, then I need to have a strong why? Because this is going to keep the momentum going when I want to quit. Remember why you wanted that is because of this. Remember why you wanted that is because of that. And that's why you want to rewrite your goals and review them every week for the next 90 days. And that's what's going to help you. That's what's going to help the momentum going for the next 90 days so you don't quit. Now imagine if this was a year, if you had a goal for one year and you got to push yourself for one year.

Yeah, that's so good. So true. Now I, you. One of the things you said was that you actually reevaluate your goal every week.

Yes. In the planner we have a section where you rewrite the goal. That doesn't mean you are rephrasing it. That doesn't mean you changing the goal. That means you're just rewriting it again. You're just making it clear and clear. The goal never changes, the plan will, but the goal never changes. So if you decided you wanted to do 200, 100 or a million or six figures or 35 pounds or whatever, that stays. That's what we want to push the vision, push the goal and have a strong why and put the goal. But then when you go back to rewrite the goal, the goal always stays. Because if you say, well, it's already been six weeks and I haven't reached it, so let me bring it back to me. You know, the finish line never gets closer to you. The finish line is always the finish line. It's not going to get closer to you. You're going to have to get closer to it. Does it make sense if you run a marathon? I've run one half marathon and I, I wanted to quit so Many times I was like, this is not for me. I'm £235. I'm heavy as hell. This is not for me. And, you know, the finish line didn't get closer to me. Guess what? I had to adjust the plan. I had to push a little bit more and push a little bit more and run it in my mind and push it. And for me, it was hard because I'm not a jogger. I've never done it, but I did it. I completed it after two and a half hours, but it happened, you know? But that's the thing, is you don't want to adjust the goal. And that's what I see a lot of people do, is it's like, man, it's six months, six weeks already, and I haven't reached that. So let me get my goal closer to me so then I'll feel comfortable. Well, let's be honest. Who are you cheating? Yeah, it's really that. It's really, who are you cheating? So that's really. The next step is don't adjust the goal, adjust the plan. Okay, maybe I'm doing this wrong. Let me try this. Maybe I'm doing that wrong. I'll try that. You know, we try. We test. That's what we test everything we do, especially in the online space. There's no one answer that fits all. We want to test everything until it just clicks.

Okay, great. So then what?

Then when you do, then is time to go to work. Where most people quit. We haven't even started, but most people quit now. You have the vision, you have the goal, you have the why. The next step is, what actions are you willing to take? Now listen to the question. What actions are you willing to take? Doesn't mean you have to take them all today. I didn't ask you if you failed them in the past. None of that matters. But most people, they say, oh, I don't know. Actions. I don't know. I've never done it before. I was like, you see, I told you it's not going to work. Cause I'd never done it before. I've already failed. There's already an expert coach over there. There's already an expert gym over there. There is whatever, F45s, whatever. I don't know, whatever. All those things are all over the place. And all I asked is what actions you're willing to take. So depending on your goal, this is a time where you just want to list a bunch of actions that you want to work. Just a list a bunch of actions. That you want to do. You don't have to worry about when you're going to do them. You just want to list them. That's all it requires you to do is list a bunch of action. But let's take a small example. You know, let's say buying a house. Okay, we'll go with something general because most people have that. So let's say buying a house. Now, when you want to buy a house, let's say if I wanted to buy a house in Laguna beach and it's expensive and I can't afford it, most people resist. But if you just say, you know what, I'm just gonna drive around the neighborhoods that I was willing to live in, or maybe I'm just gonna talk to some realtors or sign up online, or maybe I'll just look at my financial. It doesn't require anything. You see, we're not saying go buy the house. We're just getting the momentum going in that direction. Now. That's what we don't want to worry about the how, how that's gonna happen, because that doesn't matter. It's just the actions that we want to take. Even if you're just trying to do that in your mind, a true example for us, we have a house in San Diego. We wanted to buy a house in la. I didn't want to sell the house in San Diego. I decided to keep the house in San Diego and buy another one in la. And I couldn't figure out how that's gonna happen. But what I started doing is I started looking at some houses, I started talking to some realtors, I started looking at my numbers. I looked at the second mortgage on my house in San Diego. I just tried to do steps. Doesn't require you much effort. But what happened with that momentum? Suddenly things, the universe opened some doors to me. Some opportunities came. Suddenly we got some money coming in from this direction. Suddenly there was an option to do in the houses. And within, within 21 days, we were able to buy a house in LA, while keeping the house in San Diego and making. I don't know where you guys, where you live, but in la, my house is a shack, okay? When it's a shack, like if you push the walls, they fall over and it's 700,000. Get the idea of what I'm talking. This is LA. I live like in a nice area, but a very old house that was built 1950, that's 700,000. The house in San Diego is pretty much the same, 600,000. So I'm not about big, big numbers, but when you really want something and you can see the vision and we got the house that we wanted in the area that we want and next to the school that we wanted, and my office is literally one mile away from my house. So it's just perfect. But it's because I believed in the action and I didn't let any resistance come in. That's the resistance with people. So when I ask you the simple question, what actions are you willing to take for your goals? You just want to start listing things that you think that you want to do, that you should do that's in the direction. They don't have to be right. They don't have to. You don't have to be right. There's no right or wrong. It's just about sitting down and believing you can do it. I'm giving you an example because I think this makes sense for us as adults. If I tell you right now, here's a piece of paper, draw something. If I tell you there's a piece of, piece of paper, draw something, you're going to say, hold on, dude, what do you want? You want me to draw a house? A car? Do you want with color? No color. I mean, be specific. What do you want? If I give the same piece of paper to my kids, I have four, I'm going to give it to the three and a four year old. They're not even gonna say before I put the pen down, they already start drawing. That's just how it's gonna be. Because they don't have any past resistance. Nobody. They're just gonna go, they're gonna doodle to do whatever, but they'll just go. And that's the thing. If I say what actions you're willing to take. So hold on. I tried that, that didn't work. I really don't know. This is too hard. That guy already does it. You just focus on the resistance rather than just do. Just start right things and just get going in the right direction.

So what I'm hearing you say is essentially you're asking yourself to trust that you know the answer.

I'm, I'm saying is that yes, the answer will come to you at the right time. You don't have to worry about how because you really don't have to worry. When you get into your car and you turn on the ignition, you don't worry about how it's turning on, right? That doesn't go in your mind. So. Well, hold on, maybe that. No, you just know that when you put it on, 99.9 is going to turn on. There's no resistance. Right. Because you've done it so many things. So the same thing, you don't have to worry about the how put the actions down of whatever goals that you have, as long as it's in the right directions. Right. I mean, closer to the direction and aligns up with your goal. And when you start having a list of actions, then every day all you got to do is take one. So if you wanted to buy a house, if you wanted to start a gym, if you wanted to get an online course for your gym, well, maybe today is just getting the name title, maybe it's just buying the domain. That's all done. I'm good. I have 90 more steps over my 90 days. Maybe tomorrow is researching what's a good online course to have. Maybe is joining another Facebook group that does that. Like just, just one step and they don't all have to fit perfectly and just one step at a time.

Okay, great. Yeah. Perfect sense. So what do you say to your people too, you know, when they're setting these actions and you know, do you encourage them to make actions that they'll know they'll do or to just write whatever comes up?

Write down whatever you think will line up with your goal. Right. I mean, so if I'm trying to build an online business, I'm going to put actions that close to it. Getting an online name, the course, where I want to do it, what I want it to be, how many modules. And you don't have to have everything. I'm just saying small list of actions. Because every day you're going to have to do that again and just write 1, 2, 3, 4, 5, depending on how many actions you want to do. And if you have a team, no team. I mean, obviously we're going into more detail. But just one action every day. Just one action every day, one action every day. You don't have to know the answer. It doesn't have to be the right action. But guess what? With the more actions you do, the more clarity you will have. The more you start doing and moving toward that direction, the more clarity you will have. And you might have to move a little bit. You might have to go to this highway instead of that highway and adjust just the plan, never the goal. But if you at least start doing action towards that direction. Look, if I wanted to lose weight, the first thing I would do probably is either look for a trainer, look for some courses, sign up for a gym, you know, Maybe buy some shoes and get excited about it. The outfit, I was like, okay, great. I'm gonna walk around like an athlete. Like you pretty much. You walk around all day like an athlete, you know, kind of thing. And a trainer, you know, like, so eat right, drink right, do those things, you know, small things. Now, that doesn't mean that it's all right, because out there, there's so many programs, there's so many things. Right. But at least I'm moving in that direction. I wouldn't go. It's like, great, I want to lose weight, so let me go order a pizza. Right? That's just the opposite of what you know. I'm not saying nothing wrong with pizza. I eat it a lot. But I'm just saying it's like, you wouldn't do the opposite. So the goal, the action kind of line up with your goal. Have to make sense. I mean, we all know what it is that we want, but you don't have to be right. Because maybe me signing for a gym and getting the outfit has nothing to do with it, because I could just sign up online and order a peloton and. And do the same thing at home, right?

Yeah.

You know, but I'm just saying. But it's. It's any action that I do now more. I do it every day and every day and every day and every day and every day, suddenly I'm in the momentum and it's working. And suddenly more doors open, more opportunity. And suddenly I've heard about that. Okay, great. Now I'm going to join this group and that membership and this. And that's going to. And that mastermind, and things happen that you never know. I started 90x. I didn't even know about James. James. What? Who? Jim Forte. I didn't even know who those guys are. I didn't. Dean, Jeff Walker, all those people, I don't even know who they are. I still don't know half of them, but I still. When I did my own thing and then doors open and I stand up for one year and then another year and then order customers, like, suddenly things happen because I was willing to get the momentum going and not just limit myself. Oh, no. This is the way it has to be done, and that's it. And there's no other way to reach that goal. When I coach clients, I always tell them, do you care how we're going to reach that goal? They say, no, as long as. And I tell them, as long as we do it legally, I'm fine. Do that as long as we reach our goal legally, we'll be fine. I mean, if you want a six figure and we go rob a bank, obviously that's not the way of reaching a goal, but. Right. I mean, so as long as we do it legally, we're fine. But you don't care if you wanted to have, let's say, a hundred people in a membership. You don't care if they all sign up from your Facebook ad or, or from your email list. Do you really care? You don't. Because the end result is I would like to help a hundred people.

Yeah.

Hey, this is pretty much it. You have the plan. You don't have the plan. You have a piece of wall. You can do this every day. You can start by a piece of paper with a napkin and get this going. This is how simple it is to achieve your goals. If you follow these steps, guaranteed you're going to reach at least 50% of your goal. But you got to do it every day.

Yeah. So this kind of leads me to, you know, what caused you. Because one of the things you said was it doesn't matter if it's a planner or you know, vision, you know, you just got to do it every day. So what caused you to actually create the planner as opposed to, you know, just keep winging it?

Because I knew that I had a million dollar idea. I, I, I remember what I said. I, I said worst case scenario because I procrastinated for three years and then I said, worst case scenario, it's not going to work. So here I'm a photographer that's selling about $350,000 a year in photography service, which means that there's 80% profit, right? 80% profit on 350. That's a lot of money because there's no, it's not tangible, it's service. But I was trading time for money. That's something that I realized that I'm trading time. Whether my time is $1,000 an hour or $10,000, I'm still trading that time. So I wanted to make money while I sleep. That was one of my goals. Second thing is, I said worst case is I'm going to spend about two, three months developing this product. It's going to cost me about five grand after researching. And worst case, nobody's going to buy it. So, okay, so what are the odds of me not doing it right? So I'm kind of. Okay, well, worst case scenario, two months, 5,000. I have a thousand planners for my name that nobody's going to buy. I can Use it in my family for the rest of our life. Great. Go to work.

Yeah.

Opposed to, I'm already failing. It's not going to work, nobody's going to buy it. So I already eliminated the worst case. That's the worst thing that can happen to me is nobody going to buy my stuff. Perfect. I'm good with that. Let me go create. Imagine if I didn't create. If I didn't create the planet, we will not be sitting here today. Guaranteed 100%. And that's the reason why I created it. The same thing with photography. I've never helped any. I've never helped as an assistant photographer and didn't have a portfolio. But I decided that that's what I wanted to do and I started it. And within 10 months it was a six figure business. No portfolio, never being assistant, never went to school. I don't have any degree in photography, none of that stuff. But I was figuring out a way of doing because I saw the vision. I said, this is what I want to make happen within three years. I was top photographer in San Diego for three years, top photographer in segregation for three years. And I've never been to any of those conferences or schools and anything. Actually I don't even have a college degree, so barely made it to high school. So I'm just saying it's completely possible. But you really, really want to make that happen and you just do it. Just give you. I said to my clients all the time, give yourself a chance to fail for the next 90 days.

Mm, yeah.

That's the worst that can happen. What's the worst that can happen? If you wanted to create an online course and nobody bought it, what's the worst that can happen? I'm sure you're gonna learn a lot in the process. You're gonna do other things, other opportunities will come. But if you give yourself that opportunity and say, I'm gonna try it every day, I'm just gonna try that every day And I'm gonna spend 1% on 1.1% on it every day for the next 90 days. That's it. One action every day. Guaranteed you're going to get closer from where you are right now. But if you already quit before you start, you already failed, right? And most people do that.

Yeah, yeah, it's true.

And it's really, really sad because I feel that most people have a lot that they can serve and help that they can give other people, but they work from procrastination, they work from. I'm not an expert. They work from who's going to buy my stuff. They work from all the worst. But, and I'm not saying they don't matter, I say matter. Make a list of all those so at least you know, what's the worst that can happen? Worst case scenario, nobody's gonna buy my stuff. Great. Perfect.

Yeah.

Figure it out now go do it. That's. That's it.

Yeah.

You know, when I started the 90x, we had black and white planner. That's it. That's all we had, nothing more. Now we have four different categories of planners, different levels of planners, colors. We have online courses, we have one on one coaching. We built funnels, we do membership. I mean, a ton of things that I didn't even see when I first started. That's why I said the vision. You don't have to see everything. You just want to see the complete product, one product at a time. And then be open to receiving. Just be open to receiving. We both believe that. Be open to receiving and things will happen. And if you're open to receiving, I didn't have this plan guarantee. 2017, we had this interview. I will talk to you about black and white planet. That's it. Online course in coaching, nothing. Clients, clients with clients. There's customers that order online. I don't know what you're talking about, but that's about it. Yeah, but when you open or receiving, when you're saying, you know what, I'm just going to try the best that I can and that's all I'm going to do. And you just work from that place, that's when opportunity comes. And look, I've been blessed with a company because we've got some big high profile clients that believe in our product and order the product and customize it and give it to their clients. And it's a very minimalistic system. If you guys look at the planner, you're like, this guy's a joke. This is a joke, dude. I mean there's five questions and you like want to tell me that's going to help? Yes, that's what it's going to do. Because it should be that simple. We both know that if it's heavy, it's not working and it should be that simple. It's really that simple. There's no tricks, there's no magic, there's no, there's about you believing, creating the vision, the goal, the why, and just taking an action every day. And you don't. And if you can do that every day, working out, I mean, you know that if I don't work out every day or at least five times a week. A muscle ain't gonna get bigger. It's just not gonna happen. I'm not gonna get stronger. That just can't happen. So it's just about the consistency of doing it every day and then forms to be a habit in your lifestyle.

Yeah, I love that. Now you have three different. You mentioned the three different planners that you.

Yeah.

How do you determine, you know, which one works best for you, for me.

Personally, or for people?

For people.

Okay. Yeah. So. So we have the goal planner, which we started with that one, and that one has still been our top one. And that one is specifically for people that want to reach goals. Any goals, whether it's personal business, buying a house, getting a gym, whatever. That's specifically for that one. Then we have the action plan, which is a little bit more lighter, less work. I just want to achieve a small goal, maybe losing weight, something simple. It can work for business, but it's mainly for the personal one that you want to do a couple of actions every day. Small goal. You don't have to rewrite it every. Every day. The goal plan is more extensive. There's a brain dump section. There's a habit tracker. There's a lot more stuff in there. And then the third one we just created, we just finished it last month, and it's called the launch planner. That one is specifically for entrepreneurs that want to start a business within the next 90 days. So if you wanted to lose weight or buy a house, that's not a planner for you. If you wanted something live, that's not for you. The launch planner is specifically for people that want to start an online business or a business in the next 90 days and completed. Because it starts with the question, when is your launch date? When are you opening the doors, basically? And then you work backwards. Every day you add something, and that's what the launch planner is. And it's been a huge success in entrepreneurial for entrepreneurs and for people that own a business. But if you don't have a business, if that's not your plan, that's not a plan for you. And that's the way I broke down the planners.

So good. You find that, you know, your people use different planners depending on different seasons of their lives.

Definitely. I mean, some people stick to one and don't try the other. Some people just, you know, try both. Some people, I've noticed that they even use all three now because they have one for the business, one for the personal stuff, and one for, like, their desk when they want to work on bigger things. It just works for everybody. But, like me, I'm going to be honest, guys, I don't use my planners. I'm gonna say this to you guys right now. I don't use the planners. I don't even open them. Not. And I'll tell you why, okay? Because I live it every day. This is what I do. This is what I do every day. I have one goal. We have it on the wall, and we work from that place every day. My guys that work here, Will and Zoe, they use it. I don't use it because this is what I do. Breathing every day, right? I mean, that's just what I do. If you're a trainer and you've been doing it for some years, you don't write down maybe, I don't know, maybe you do. You don't write down what you eat every day because you live that every day already. It's already, like, part of your life. And that's the reason why. I'm not saying this. That's the reason. But I used it in the beginning, and I use my notebook more than anything because that's why I do brainstorms. But the plan is, I don't. Because this is what I do every day. I live it every day. I work from the place every day. And I'm going to give you one more tip. When you start working, work every day. Because most people get overwhelmed when you get to work, when you decide, okay, tomorrow I'm going to start a new day and I'm going to work from that place, ask yourself this one question, one question only. What is my intention today? What do I want to accomplish today that will get me closer to my goal? That's it. If you can do just that every day, you don't need anything else. What is. What can I do today? What is my intention today that will get me closer to my goal? And if you're thinking you're going to eliminate 20 things from your to do list, you are completely wrong. Because that's not going to get you closer to anything. But if you're just going to do one more thing that's going to get the needle closer to your goal, that if you can work from that place, guaranteed results in 90 days.

I love that. Now, I'm curious, you know, if you're overthinkers out there. As someone who used to be one of those. Right. And I think that people get obsessed with the how, right? Because when you ask that question, you know what's the one thing that you can do that'll move the needle? People will often get into, I don't know, I don't know, I'm missing, you know, because they think that they're missing something. Right?

Exactly.

What are some of the things that you do to help people break through that misconception of not knowing?

There I feel that there is no such thing. If I, if you, if I was coaching you and I said, hey, what is one thing? And say, well, I don't know, I would ask you this question. Well, what if you did know? Guaranteed you're going to answer something. Guaranteed you're going to answer something because you're going to spit something out. Even if it's right or wrong, you're going to say something and then we're going to expand from there. But if you're sitting with yourself and you're asking yourself, you're meditating, sitting, relaxing, walking, so what am I going to do today that will get me closer again? We don't have to be right or wrong. There's no such thing as right. There's no such thing as perfect. Just one thing that you're willing to do. Well, today I'm going to research my domain. I'm just going to check if it's available to purchase because I know I want to start an online business. That's all I want to do today because that's going to move me closer to my goal. Tomorrow I'm going to ask myself the same question. Well, today I think I'm going to research maybe what's a good platform. Okay, great. Next, today I'm going to start maybe I'm going to buy some of other people's product to see what they have to offer and then I'll learn from there. Not saying copy paste because we all learn from something. So maybe so it's just really not focusing on the how because the how doesn't matter. And I'll give you this and you'll see how this is right. If I tell you to drive from San Diego to la, which is about a four hour drive with traffic, which is always there is, let's say there was no traffic, two hours we drive from San Diego to la and I said let's go, me and you will drive to LA from San Diego. I said hold on, dude, we need to find out all the gas stations along the way, The Starbucks, the McDonald's, where are we going to exit, where's the rest areas? I say, no, you're going to trust that along the way we're going to get those when we need, right?

Yes. So good.

That's what it is. You don't need to know everything along the way. You're going to believe that along the way things will, will present themselves to you and then you can say, well, that's good, I'll take it. Actually, I don't need them. Next exit. How many times have you driven? I'm gonna stop over here and I'm gonna stop. No, I'm gonna stop over there. And suddenly you're already there. You actually didn't take anything along the way. And that's the how that you don't have to know everything along the way. If you just believe that you're gonna get there and you know that your end result is getting to LA from San Diego. You don't need to know every exit along the way. You don't fill up your tank and say, got to fill up right now. Because it's not going to be gas station for the next 200 miles. I guarantee it's not going to happen. Right. If I need a McDonald's, if I need a whatever, Burger King, whatever it is that, the healthy food that we eat, stuff, you know, along the way, it's. You're going to believe that it's going to present itself. And if you can work from the place for your goal, that's exactly what it is. If your goal is to build a gym or to start an online course, you don't need all the answers right now. You just need to get going. And maybe get going is buying the domain, the online course, finding a coach, whatever, joining a membership, whatever it may be, but you don't need all the answers along the way. You just, you don't.

Yeah.

So that's the best example I can give anybody that wants to deal with the how. And if you eliminate the how from your vocabulary on, from your, from your workspace, you don't need that. We don't have the question of how. I'm not even worried about how because either way I don't have all the answers. I just don't. And nobody has. If I did, I would be a trillionaire today. Because. Right? I mean, because there's no such thing. There's not like, oh, here's all the answers. You're go. Just do the same exact thing and you're gonna like, it's not. There's no such thing as copy paste. There's no such thing. You gotta have to work it and work from your place and start from where you are, because where you are is perfect. And start from there, just going forward.

So good. And I think that that's one of the, you know, you were talking about procrastination. That's one of the reasons why people procrastinate is because they're just waiting for perfection. And that's never going to come 100%.

I put this, the first planner out. I said, I sent it to an editor and there's some errors after that that we discovered. And I. And I was like, well, so what? So what? The second planner that we put out on the back, there's motivational words and somehow we. It's on the wall too, actually. It's not. I think we said, let me see what the word was, but it was something that we did. Oh, failure is not an option. And actually it said failure something. And it didn't line up. It wasn't correct, and it was an error that was printed on over 5,000 planners. So what?

Yeah, so what?

So what? Starbucks misspells your name in purpose so you can upload to social media. So what? So I get free marketing. So what? There's no such thing as perfect because I wanted to make it perfect. I will be still working on the 90x goal plan. The first one.

Yeah.

But for me, it's about putting it out there and then working from there. Putting it out there and then working from there. You know, you don't. If somebody is not in shape, right? Somebody that's not in shape. Like, I've been there many times and I say, hey, my friend, hey, let's go. It's like, dude, I'm not in shape. Let me go get in shape so then we can go to the gym. Are you kidding me?

I know people think that, though. Let me tell you. I need to get. Before I work with the trainer. Wait, what? Oh, you don't.

Like, like, people do that to me all the time. It's like, hey, people, I called you, I was like, hey, I can guarantee that you can make six figures in the next 12 months, you know, if you work with me. And this is my fee. It was like, great. Well, let me go figure out how to make that money so I can come back and pay you so I can make. I'm like, dude, are you serious? Like, if I can show you how to do that, you're telling me now? Let me. You go work harder for a whole year where I can tell you how we can do that in three months so you can come back and work with me so you can make that money. That's, that's the way people. And that's okay. That's okay. But you just got to show them the way. But that's. People wanted to be perfect. I just remember that especially for, for gym. Let me get in shape so I can go to the gym. You're going to the gym so you can get in shape. So what are you talking about? Let me get in shape so I can go to the gym or go work with the trainer or join them. Like, it doesn't make sense.

Yeah, for sure. No, last question, I swear. But do you ship internationally or are you usa?

Oh, yeah, we ship to. We're. So this is it. Our top clients is us, Australia, Sweden, Canada, UK and New Zealand. And I mean, of course there's other countries. There's 50, but our second biggest, I think is Australia and then Canada. So I love that. But yeah, we ship internationally. It's not cheap. But guys, it's an investment in yourself. And if 50 bucks is a lot of money, then get, get a, A4 paper, print it out, and I give you all the steps. Seriously, I'm completely serious. And I'm not saying buy from me, go buy anything else, I don't care. But all. As long as you can do those steps. And that's one of the reasons. I'll take it back to the beginning conversation. That's one of the reasons I created the planner the way I created it, because most people, planners or goal planners that call themselves goal planner, they ask you the question, what's your goal? What's your goal? Going to be five year. What's your goal? What's your vision? Great. And then that's it. Well, where are my steps, dude? Like steps, what I do every day, like, what am I supposed to. They don't go over that. And that's the reason I created mine, because I took all those planners, purchased about 25 of them back then when I started, and all of them started great. But they don't show you the simple steps of every day. What am I willing to do today, every day towards my goal? That's the most important thing is the action. I mean, they're all important, but the action. If I don't do the action, you can have vision until you blue. You don't do the action. That's pointless, right? I mean, yeah, great, I bought the outfit, signed up, order my peloton, but I'm not getting on the damn thing, you know, just collect. It's my clothes hanger, you know, like putting my outfits on it. That's about it.

Yeah, for sure. Yeah, for sure. Okay, so I want to be very mindful of your time. So for those of you out there listening, hanging out with us, where's the best place I can send them if they wanted to learn more about you and more about your planners?

So my website is 90x co 90x co. And I haven't prepared this, but I'm going to give it this to you if you actually 90x co and if you decided to order something, if you put the code Beverly25, you will get 25 off. Beverly25, you will get 25 OFF. I will have my team create the code because we haven't done it yet. So 90x. I'm also on Instagram @90x goal planner. That's what we are. Look, if you, if you're not ready for the real thing, you can also get the PDF like three bucks. So you can download the whole planner and then go spend a hundred dollars on ink, which some people do instead of getting the right thing. But that's available, guys. And like I said, if you guys, anybody has questions, dme, I'm always around, but this is where I hang around is my Instagram page. And this is our website, 9x co. There's a ton of things over there, but if you don't want to do that, I completely get it. At least try those steps on a white paper. I'm seriously, like, seriously trust. Try those steps and see how that works. But vision, goals, why action and just get going.

I love it. Thank you so much, so helpful. I really appreciate it.

You got a girl. Happy to connect with you and thank you for having me.

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