The PT Profit Formula Experience

You're listening to the PT Profit podcast, episode number 100. Today I'm sitting down with PT Profit Formula students and we are talking all about the PT Profit Formula experience. Are you ready? Let's get started.

Hi, I'm Beverly Simpson, former fitness manager turned online personal training business owner. And this podcast is where smart fitness professionals, including trainers and clinicians, discover how to increase client performance and movement, package and position their products and services and get out of their own way so that they can increase their revenue to live a life that they love without sleazy sales. Welcome to the PT Profit Podcast.

What's up, coach? Thank you so much for pushing play on another episode of the PT Profit Podcast Podcast. I'm your host, Beverly Simpson, and I've got a really special episode queued up for you today. And honestly, I don't know if you can tell, but I am actually really emotional about it and I am not, I am really surprised that I'm having this response. But Today is the 100th episode of the PT Profit podcast and honestly, I am so grateful. I am so grateful for every single person that has downloaded an episode that has agreed to be a guest, to share their wisdom, to share their message. And I just never thought, when I first started this podcast, I just never thought that it would grow to be as an as it would grow to be this and it would grow to be as amazing as it is and that we would have this incredible team behind Beesims and Fitness. And it is just, I am so grateful in what we have accomplished in the last 18 months and I am just so excited for the future because I know that we have just begun and that there is way more that is out there for PT Profit Formula, for the students and for B. Simpson Fitness. And so now, if you're listening to this episode, it's coming out on Tuesday. So we. That means that today is actually the day of the second training inside of Simple Selling. So if you haven't joined us yet, please be sure to do it because we are undoubtedly having an amazing time inside of there. Honestly, that training, it's designed to help you start it and scale it the most effective and efficient way possible. So I wanted to bring the students for a couple of reasons. Number one was because if you've been following along inside Simple Selling, we talk about business fundamentals and part of it is the first phase of business, which is people we need. We need the people we need to go. And we, we can't be the Internet's best kept secret if we're trying to be an Internet business. We need to get in front of our people. And so I kept saying to my clients over and over, go get on a podcast. Go get on a podcast. Go get on a podcast. Until one day, I just decided, you know what? I'm going to create my own podcast for them to be on. Because if you're hanging out with me, your message matters, even if you're not hanging out with me. All right? Everyone person, everyone's message matters. No one was put here on accident. And so I wanted to just get as many people's voices out into the world as possible. So I created this podcast for them. So when. And for you. And so when the hundred episode came up, I thought, what? I created this for them. So let's bring them on and let's talk about what their experience has been like. Now, a couple episodes ago, I created that episode about the truth about client results. Right? Is that they matter because they are proof of process. But with the one caveat that their story doesn't mean that it's going to be your story. However, we. When you can see that other people are going through the same experience that you are, it shows you what's possible, because truly, anything is possible. And so I brought some students on to talk about their experience. And honestly, it was a pleasure and a privilege to hear their journeys and to just see the amount of work they've put into their process, into their programs. And it was just, you know, sometimes when you're in the middle of it, when you're in the thick of it, when you're in the forest and you're. You're. You're busy taking step one, step two, it's easy to get bogged down, and it's easy to just get. Only see the thorns and forget about the roses and forget that there's light and to. And to forget where you started. So it was a very moving episode. And without further ado, let's go ahead and roll that interview. What's up, ladies? How's it going? Thank you so much for hanging out with me on the show today.

I'm doing great.

Love it. I love it. Love it. Okay. Hi. Okay, so for those of you who it's so interesting, right, this is the first time I've ever done anything like this. This is like my hundredth episode. And just for a little context, I had actually created this podcast for. For you, for my community. Because I kept saying so many times, I go get on podcast, go get on podcast. Go get your message out there. And then I was like, I just going to create one for them anyway and so. So that they can come and be on this podcast. So for those of you that are here right now, I know we have a couple of people that are going to come on late, so I'd love for you to just. And anyone hop in. Can you give us a little context about who you are, who you serve and how you got there?

I'll start. I love talking. Okay. So I'm Solana. That's who I am, who I serve. I am specifically a powerlifting coach. I also am an online nutrition coach. I do everything online. That's mainly who I serve. And if you're not, if you're working with me, you're not a powerlifter. You are still someone who's very serious about strength training and you're basically a powerlifter who doesn't compete. So that is like my ideal client. I forgot the last question.

How you got there?

How I got there? Well, I went to school for exercise science because I always thought just working out was cool, but I got introduced to powerlifting myself as a sophomore in college. And then by the time I graduated, I was. I just never stopped doing powerlifting. And then like, I graduated and I was like, I graduated three years ago. Three years ago I was like, yeah, I want to just. I think I want to move towards serving more strength specific clients because I was like doing personal training with like regular moms and dads. But yeah, about three years ago I was like, you know, I want to like, kind of just target strength athletes and people who are serious about barbell.

Love it. Who's next?

I'm Crystal and I serve people who are in pain who want to get back to working out or people who are currently working out general strength and fitness goals, trying to return to life and the things that they love, as well as breathing mechanics and using postural restoration techniques for incorporating that into fitness and functional movement. And how I got here, I was a business major, so not into fitness, but I was a Division 1 athlete and I played volleyball professionally overseas. And when I was done, fitness, just like, it was still such a big part of my life that I wanted to keep doing it and fell in love with people and helping people and working with people and talking with people and hanging out with people. So it was like a natural fit for me. And I know there was a third question too, but I forgot it.

How you got there? What brought you to that?

Oh, just, just the love of fitness, like continuing to want to Be in, you know, in and around movement and activity. And sitting at a desk didn't seem. I loved what I learned in business, which now is coming in handy and some assets of, you know, being an entrepreneur. But, yeah, I obviously learned all those things for a reason, but sitting at a desk from 9 to 5 wasn't my ideal job. So much happier standing and moving around and now sitting a lot more at a computer with working more with online and remote clients, but still get to jump up and move around whenever I want.

I'm Dana. I am a physical therapist and I work in the hospital setting. And I have started working with you, Beverly, because I want to do more in an online setting and do more movement coaching. I also do a lot with breathing and the SAC position, biomechanics. And I am really trying to help busy women to be consistent with their fitness routine and definitely build a morning routine, which I think is the best way to do it, especially when you're pulled in a lot of directions like moms can be. I'm in a hospital setting because my student loans are astronomical and I am in the public student loan forgiveness program. So I would much rather be in a more outpatient setting. So I'm trying to create that for myself and get out of the hospital setting and do more of what I love. So that's why I'm here.

I love that. And then thank you, Crystal, for sharing. So that's an excellent segue to just talk a little bit more about, you know. So y' all have been with me now for quite some time and are kind of like founding members of PT Profit formula. So I'd love for you to just share a little bit about what brought you. What brought you to the program.

Okay, so what brought me to the program? So I will say I was in the point in my business. I started with you in August of 2020. It was right after my dad died. And I was like, not only was I frustrated with finances because I was like, living on my own. I was like, I'm not figuring out how to get my ideal clients. And I was struggling to get clients, but also I was just like, on top of that, I was just sad in general to the life stuff. So I was like, you know what? What's going to really help me get out of this horrible funk with my business and my life? And when I saw what you were posting, I heard about you through Katie, Katie Sinclair. I was like, you know what? Like that one free webinar that I showed up at really resonated with me. Like, I wanted to learn, like, how can I target my ideal strength client? And how can I be in a position where I'm not just begging anyone with arms and legs to train with me? I don't care. I was that person who was like, I was that person who was like, okay, you want to do yoga in the shed? Fine, you want to do Pilates in the forest? Okay, just please pay me. Like, that was me. So that's how I got here. I was like, okay, I think she can help me get to a place where I can work with my ideal client. I can choose my clients. Like, if someone's not going to get fit for me, I can let them go. And it's my choice. It's not me being desperate and crawling on the ground and begging for a dollar. So that's how I got here.

Similar, similar to Solana. I got to listen to you give a free webinar with Michelle Boland's strategic group as well as Katie Sinclair. So I got to listen to you twice and by the second time I was like, okay, she's funny. She's going to get me. Like just the. You're like, I mean, I know that's a weird. Maybe for some people weird, but I'm super sarcastic and humor is important to me and you have such a light hearted way of delivering such important information. And so when, when you talk to both of the groups, it was like you had this like, oh, I don't, I just need to get some clients. Like, you're just your delivery. I was just like, oh my God, that's so like she, I think she's describing me like this is being funny but like I get that that's like how I probably sound and you know, through like hearing what you had to say and your personality and your delivery, I think you delivered information that I've heard several times especially like being in marketing and like some basic things that I, I know in like intuitively but finding a more alike, applicable, like easy way to apply the, the methods and the, you know, the information and the types of posts and you know, making it more like tangible for me in this setting. And I just, I needed some guidance and some community and some other people who are struggling because I think you start to feel like, oh my gosh, I'm like the only person that feels this way or, you know, I'm the only person that feels like I can't come up with a, with a caption or like how do I connect? Like selling without sounding sleazy And I just. I hate asking for money. And, you know, like, you found, I think, a niche of people who, like, we're really good at what we do and we're good at serving people, but we're not good at selling ourselves and our own services. And so I think the way that you help us, like, is that, you know, you help us believe people that want to find us will find us if we just keep doing what we do well and explain what we do well. And so I think through the, you know, the strategies that you help us apply and then the community support that is provided in the calls, along with the education, we don't feel dumb asking questions and just the ability to, like, feel sometimes frustrated with where we are and encouraged and where we're going. I think it helps to have other people who are kind of going through the same, like, rigmarole of being an entrepreneur and the roller coaster of emotion and frustration and victories and things, things like that that go with it. So, yeah, I found you through, you know, your humor and your intelligence, and it's helped me connect those things to my own business.

So there's three things that both of you said, and, Dana, I will open up, right? But there are three things that I heard you guys say that I think is important to reiterate and something that we do talk about a lot on the podcast. And you know what? I see it a lot in my DMs, is that. Is that two things, right? Specificity. Both of you talked about really specific things and talked about how once you got to that, that, you know, specificness, whether it was in Solana's, you know, ideal client or for you, it was that, like, you know, the specificity in how I built rapport when I'm describing specific events. So that's like, what's going on. I think that's, like, people undervalue specificity because they think if I'm too specific, I won't be able. Where am I going? Find the arms and legs, people. And then, you know, but not recognizing that that's how you're going to cut through the noise, Right? And then the other component that I think is important that you're not alone when you experience this. I experience this. And that feeling of, like, what do I have to offer that is different than anybody else when someone else is already doing it? Why that? Why me? When it could be so and so. But it's just so important, like, to just know that there are 7 billion people on this planet and not everybody is going to work with one person, you know. So I think that that is super valuable, especially when it's like you might hear things different times in different ways. And I do have a final question, but Dana, I'd love for you to open up first. And then I have a question about community.

Yeah. So I found you because I was a recent graduate of the AMP Performance Rehab mentorship group, which I think is amazing. And Shawn continues to mentor me to this day. And you gave this presentation and your kids were climbing all over the place and on the counter and like being crazy monkeys. And I was like, oh my gosh, this person is going to understand me and know that I am busy. I'm an only parent to a five year old and I don't have any time. But I've got to figure this out for myself and I want to start this business finally. And so I knew that you would understand where I'm coming from and you would be able to help me because you're a mom and because you know how to get people where they need to go. But definitely when I saw the kid climbing on the counter, I was like, that girl, she's for me for sure.

Oh, you mean how he just had to run outside the front yard and be like, gwendolyn, get your six year old butt out of the street and come inside. I'm totally laughing because that's what I'm doing. As you're sharing that moment.

Yes, absolutely. Absolutely.

Okay, so I'd love for you to but to expand a little bit on your guys take on the importance, your opinions on the value of the community component as well as the customization. Because I feel like there are people out there that feel like I'm going to get judged or what if someone's doing something I'm already doing or stealing my ideas. So I'd love for you to share a little bit on the community component and how you have, you know, what you thought about it and what you.

Think about it now.

Yeah, so the community part, like, I think that has been super helpful for me because like you kind of mentioned as a coach, you always kind of feel awkward even posting. Like you have this idea that it's been said before. So I don't need to post how to deadlift. I mean, that's. Honest to God, Beverly, if you go on YouTube and Google how to deadlift, you will find a lot of of videos. And my whole specificity is swap engine, deadlift. However, what you, what the community taught me is that we all need to be posting the stuff that we think everybody knows already. Because once I started getting more comfortable posting, like, what I think is simple, and people start to actually reach out to me about it, I was like, it doesn't matter how much out there. When you say a certain way, it might resonate with a person or even just being on the screen, they say, you. They're like, oh, like, I've heard that before, but I've never heard it from a woman who is smaller. And, like, she somehow resonates with me because I'm hearing it from a woman who looks maybe like me. And so I think that was a big thing. Like, just hearing other people talk about how they're starting to post the stuff that they think is simple. And I was like, oh, I should start doing that too. And now I'm doing it, and I'm not posting stuff that I think is complicated. However, I'm getting clients, the clients that I want.

So I love that. I think people really do underestimate the importance of simplicity. Like, the basics work for a reason. So good.

For me, I think, just coming from, like, a team setting my whole life, it was really scary to, like, leave a gym and leave my coworkers and my people and like, oh, this is scary. I'm going to do this on my own. Who's going to have my back? Who am I going to bounce ideas off of? And, like, for me, that person has been my friend who's a physical therapist, Diana, who's also in. In the group, and she hadn't heard you speak. And I was like, I kind of, like, bullied her into doing it together. Like, okay, let's do it. January, start. Like, I know you're going to have a baby once, but, like, let's do this together. Because I have never used, like, any. Any group like this or coaching or business coaching or strategy coaching at all. And so for me, I was like, well, I haven't had a bad experience, so I might as well try something because I'm feeling frustrated. I need some. Some support. And I know that I'm someone that, like, thrives off of. Like, oh, like, you're doing a launch. Okay, I got to do a launch too. Or, like, okay, we're all. You're all doing, you know, reels. Okay, I'm going to do reels. Like, just that kind of community of, like, I don't know, competitiveness in a positive way and accountability and showing up. And in hearing Deanna talk about her experiences with people that she's worked with or tried to work with, I'VE heard her complain to me or, you know, vent her frustrations of, like, yeah, I worked with this person. I paid this person, and it just wasn't a good fit. And then, like, knowing her and knowing you, I was like, this is going to be great. Like, I'm going to create my own little community. And then that grew. That community grew once we were in the group to more people. And then seeing people like Solano that I recognized from other mentorship groups that we've done, I was like, okay. This community, like, it's so intertwined now, and I feel like I have such a good support system for the things that I'm doing in a safe place that, you know, I can ask questions and not feel judged or, like. Like, oh, I'm gonna. I'm gonna say an idea, and someone else is gonna do the same thing. Because I think we're all so comfortable now with the idea that, like, we could all do the same thing, but we're all gonna speak to different people. Because I know that was like. One of my things was like, I don't want to be, like, exactly. Said, I don't want to be too specific because then I'm, you know, I want to help everybody, or I don't want to say the same thing because, like, there's so many other people saying the same thing. So, yeah, just the commute. The fact of the community is not. It's not like a. I don't know. You're not going to get bullied or judged. It's. We're all here for kind of the same reasons. And I think collective mindsets, like, gathered, and it's been a positive thing for me because I need that. I'm not. I'm not a solo sport. I did not play, you know, tennis or, like, cross country. I was, like, always team sports. So for me, this has been a good team to be on.

So for me, the community is so important because we're all at a different place in our process. And I am at the very beginning of starting a business, so when I am on calls with other people, then I can kind of hear, like, what needs to be going on when you're further in the process. And also, I have people that are supporting me even when I'm not on a call. I definitely. If you guys haven't heard, I struggle with technology and figuring this stuff out, and I get really frustrated. So there are people even when I am not on a call who are like, tell Dana it's okay. Kajabi will work for her just calm down. Yeah. And then, you know, so I have people that I'm listening to their stories and I'm understanding, oh, okay, well, they're going to do some ads, and I might want to do that later, and let me just see what everyone's process is and try to understand it. And then they support me as well. So it's. It's huge for me, the community.

Love that. As you know. For me, I'll just share, too, like, my experience with community, and I'll just share a little bit about why I think it's important. I think it's important. And why I created it specifically is because I think that, you know, to Dana's point, in terms of when she said that, you know, she gets inspired by other people's stories. Like, my brain, you guys inspire me, too. Like, my brain is, as you know, is only one brain, but when we're in a room of 10, you know, 15 people's brains, they're gonna inspire you. They're gonna give you ideas of, like, what they're doing in their business and stuff. That's like. And it's been true for me when I'm in. In community containers. Right. I also think for me, you know, you get to. You get to network, you get to meet people in front of, you know, who are, you know, get supported by people who are going through the same thing as you, but then you also get to be put in front of their audiences as well, you know, and I think that. That that's it. Not only is that going to help grow, that's also going to help your comfortability in terms of practicing presenting, practicing getting on podcasts, starting your own podcast. Like, so many inspiring, amazing things. That's why I feel like custom and community is the sweet spot, because then you're going to feel like your business is taken care of, but you're also going to be inspired by people around you. At least that's the way that for me. Okay, cool. So I'd love for you to share a little bit. I thought Solana was going to talk. That's why I was like, oh, wait, no, I won't, I won't. And you can, like, feel free, open up, Right? Okay. So I'd love for you to share a little bit about, like, your biggest takeaways. Ahas. Like, what are some things that surprise. That has surprised you about yourself in the process, about the community? Just some big takeaways.

Ooh. What surprised me about myself, I had no idea. I'm so creative for real. Though, like, I like, because, you know, it's funny, before I started with you, I had been drilled into my head because I had a business coach before you didn't go amazing, but it was drilled into my head to post every day on Instagram. So I was posting once a day on Instagram. And I don't know what I was posting, but I know that whatever I was posting, I was just throwing something out the wall and praying to God something stuck. And sometimes I would just post something random just to have something on the screen. And now that you really broke down, like, okay, this is how you target your client. You need to make sure that they understand that this is what they're struggling with. And then you resonate with them, and then you have a solution and you can put that very easily into a post. And it doesn't sound like selling, but it is selling. And now that I'm starting to finally understand, these are the steps you take to make a good post. I've made the. I made the same, like, I use that strategy for my reels, for my canvas, for everything. And, like, it just. Now that I understand, like, I have, like, I have the magic key and I can, like, take any parts of me as the production coach and be like, okay, I'll make the same thing about deadlifts now squat now bench. Like, I just have so many ideas now because I understand, like, no matter what you want to talk about, just follow the structure and you can make anything really. So I think that's really cool because before I was constantly stumped, and now it took me, like, this Sunday. I planned out my post twice a week posting. It took me like, six minutes to plan out, like, an entire week of post. And like, before, it would take me like, three hours. And then I would get mad and, like, leave my house and drive my car to calm down because I still couldn't figure out what I was going to post.

So, so good. I love that those are. I love that. I love that.

I love that.

Something that you. That we didn't know about ourselves. Yeah.

Something that you learned about yourself. Your biggest.

Aha.

Takeaways.

I think the, like, simplicity. I have not been good about it lately, but the simplicity of the, like, the anatomy of a post. And just like, you helped me figure out just, like, a topic. Like, you could do the same topic every day of the week and find a different way to talk about it. Like, I could talk about sleep, but I could talk about sleep as a value add. I could talk about sleep as a client A client testimonial. I could talk about sleep and how it influences your performance in the gym. Like, just taking one idea and running with that for a whole week instead of. I think I was overthinking a lot of, like, the, you know, this type of post on this day, this type of post on this day. And instead just thinking out of, like, a generalized concept. Like, oh, this week I'm going to focus on this because next week I'm, you know, launching something. So this week it's going to be all about how you can find success working with a community online fitness group. Like, that's the only topic I talk about, but I'm not talking about it in a redundant way where it feels like I'm saying the same thing every day. It's more like, you know, the same topic, but finding different ways and different angles to talk about it. So that was helpful for me in terms of, you know, stopping the overthinking, because I'm like, the worst of that. And then I loved. I think something that hit me early on was you just saying, like, 70% is done. Like, that's done. You just hit send, post, schedule, whatever. Because I'm such a, like, anal person when it comes to, like, my rereading, I'll read. Read an email, like, 10 times and still find something to change or maybe move that graphic a little bit. And, like, no one cares. Like, at that point, no one is looking at that. It's just me. And I know that, but I'm still like, no, it's. It could be better. It could be more perfect. Like, so hearing you just be like, 70% is done. Like, stop. Let it go. And that has helped me get to a point where I could rewrite a caption or, you know, change something on the website or, you know, move the Canva image around a little bit. But it's, like, why it's been very freeing to be like, okay, 70%'s done. Because I think my whole life I've been someone who's like, 100% isn't done yet. It has to be like, 110%. And that energy that I'm wasting is. Is not really adding value in. Anywhere else. It's not giving back to me. Like, in sales or in clients, people aren't saying, oh, man, I loved the font that you used on your heading. Like, no one cares about that. But for some reason, I was spending way too much time on the little things. So it's. It's freed up a lot more time to be creative. And even with reels, I think it's easy to, you know, get down the rabbit hole of like moving, moving the words around, moving the arrows around, or like the timing. But again, just being like, okay, 70% is done. Cool. Done. So that was like a simple thing that I remember early on. That's really stuck with me.

I love that. You know, I, I once worked with a client a long time ago who was like, they're, they're grammar. Their gram. Grammar errors on this, blah, blah, blah. And I was like, yeah, because I don't care. I'm not a grammar expert. I'm a messaging expert. I can write. It doesn't matter what the commas in the wrong thing. You can fix that. Go, go and do that. That's all you. And that's not a criticism. I think that that's fine. Like some people, it does matter to them. They're not my clients because I live by 70%. Right? It's. And that's fine. And I'm okay with that. If you need me to be perfect in grammar. I mean, I am not your person. My husband makes fun of me all the time and we always. Because I used to have him edit my stuff because he is like an English kind of, you know, he's an English person and he knows language.

Right.

I know that sounds really weird. And you're like, he does. And I'm like, yes, he does. But he used to make my work sound like a textbook, like academic and flowery. And I was like, oh, no, put this in the garbage. This is like, we don't need that many that, bro.

Like, I can like totally hop on board with that. Like, I definitely was overthinking like the, the exact wording. I remember. I would reread like the copy for a post, I'd be like, oh, I forgot the comma. The comma. Now granted, my mom's a teacher and she has called me at 9pm to tell me I forgot a comma. Not kidding. She does this on a weekly basis. Not even kidding. So that's also why I felt that way. But, but surely though, I realized like, you know, my ideal client is probably not gonna care much about the grammar. Probably not gonna care that something is slightly off centered and that the color is not perfect with like, I don't know, the color scheme is not beautifully, whatever. Right? That helped me a lot. To you. I would be wondering, like, man, I've seen people who have like red, blue, white, red, blue, white, and it's like this perfect like symmetry. And I'M like, I'm not doing that. I'm just not. Like, if I were to worry about that, I would never get post out. I would have zero clients and I'd be homeless.

So. Okay, I just want to say that I get eyelash extensions and I just had an eyelash that like fell down in front of my face and it was free. Just so you know. That's just an aside. Anyway, I have really come a long way with my imposter syndrome with this program and like being able to do things on my own. I mean, definitely with the technology. I. And to the point now, I used to just really worry about it. I'm to the point now where I will send Beverly a message and then go, nevermind, I figured it out. Never mind, I figured it out. I'm getting better at it. And also with the posts and stuff, I am so much faster at it. Like this morning I had five minutes before I had to get my kid out the door to the bus and I was like, do I have time to just throw this post up there? And I was like, yeah, I have time. And I just did it. It's so much less like stressful for me and like thinking and like with the canvas stuff, like moving stuff around and like, is it perfect? Like, no, it's not perfect. But I'm so much faster at it and I feel really good about myself and everything that I've learned so far. I've just come such a long way from the beginning.

So.

Good.

You know, we've all heard that saying of like, you know, we under. We overestimate what we can do in a day, but underestimate what we can do in a year. And I think it comes from this concept of like just taking inspired action and being okay with 70%. You know, I think that that is. And mitigating risk at least for me. Like, I need to be able to like some people can just jump and know that the net's going to appear, but I need to know where that net is. I need to be just for me. I need to be working towards something. Right? So that's important to me. Okay, so those are your biggest aha. Takeaways. You know, what's life like now?

Okay, life currently. So I will say right last. So I told you this in yesterday's meeting. I was like, oh my gosh, I just lost a client. This client was like one of my higher paying clients. And I had like, I always have a moment of like, no. But then I was like, wait, wait, like what you say about clearing out old bath water to make room for like the clean water. Like, I was like, wait, this? Yes. I'm like, this is kind of. Honestly, it's one of the few from like before I started niching down where we kind of didn't click 100%. I kind of deep down was like waiting for the scissors. And then I put up like three posts and yesterday I got a new client and that like, they're paying me as much as she was and I already took care of the problem. And it's like in the past I would, like, that would tell. That was ruined my week. I'd be like, it's over. I'm just going to die. I don't know. Like, I just lay on the floor like, I don't know what. Like, I wouldn't know what to do. But I was like, wait, just keep doing what works. Like, just keep posting. Maybe put up an additional post. You know, maybe not just two, maybe three today, but still, like, I understand what to do. And so that's, that's a big deal for me. So where I am now, like, I'm at a place where I'm making more than I ever was. I still have goals to increase my income, but like, I'm never worried about like paying any of my necessities. I feel like I have more freedom and I honestly can turn down a client who I feel like is not a good fit for me when I'm doing the consultation call, which I never thought I'd be at that place. But if I feel like we're not a good match, I will say, like, I have a referral for you because, like, why am I about to waste my time, waste your money and be miserable? It's not worth it. So that's a big deal for me. I honest to God thought I would never be able to do that. So the fact that it's only been a year and like I'm doing that now, it's like really cool.

I love that you're valuing your time over your money because when you value your time over your money, you will have plenty of both because that you, you are energetically giving yourself the space to bring in the people that are ready and yes. And will commit to that level. I think that that's, I think that that's huge. And honestly, I think that that can be one of the biggest, hardest roadblocks for people to overcome. So, you know, I always talk about how, like it's not about, it's not about know, like and trust. I talk about that ladder of believability. And the million dollar question is how fast you can get someone to go through that experience based on your content. And I think too that, that in addition. And so what that means for me is that like I used to, back in the day, I'd be like, oh, I launched and now that didn't go well. So now I have to build all this. No like, and trust for three months, then I'll get a new client and then that's just not how it works. And it doesn't have to work like that.

It's.

You get to build the own the business. That's going to work best for you, period. I think that that's just so one of the hardest things that people overcome because they're like, oh, no, I'm going to lose all my money. But when you prioritize both, you'll have plenty of both.

I think for me, where I am now versus January, I feel like I have a better idea of, like, how to implement things. I'm still working on my processes and, you know, developing different, you know, different products and different offers. But for me it was like the going. I just wanted to go through the process of like, how to present an offer. What does that look like in the terms of, you know, a process of emails. Like I'm. I like the systematic. Having systematic steps to follow and to follow up on. And, you know, the learning. This just this whole learning process, like now knowing how to do a landing page and knowing how to offer a free PDF, like, just. I feel like I've learned so much and I don't really. I. Again, it's the perfectionism thing. I'm like, oh, God, I haven't learned anything. And I'm just sitting here as Solana's talking, going, oh, I. I didn't know how to do that a year ago. I didn't know how to do that a year ago. I didn't know how to do that a year ago. So that's like just sitting here reflecting. I'm like, oh, okay. I have, I have come a long way actually in a year. And I think one of the biggest things is kind of the same thing that Sloan was talking about is being able to say no to people. I'm not a no person. I was just like her, like, oh, you want to. You want to meet at 4:00am? Sure. Okay.

Yeah.

You want to do it on Sunday nights?

Sure.

Okay. Like, I'll do whatever you want. And then I think for me it was, you Know, hearing just people on the outside seeing you working so hard, going like, you're worth more than that and not really, like, believing it until you get to the point where you're like, okay, again, my time is not worth a dollar. I'm offering way more than this. I deserve way more than this. And realizing that I was kind of spinning 10 plates at once, trying to make more time for myself by running my own business, but really, I was just running in circles trying to keep all the plates spinning. And so having a little more of a focus has allowed me to find some more free time and be confident that those people will come, the right people will come to you. And trusting my process and trusting that I do have a solid offer and that I am able to help people and knowing how to present that in a way that I can show people that I can help them and show people that they need to work with me. Um, it's been, like, nice to be able to feel like I'm offering something instead of selling something. Like, it's here for you if you want it. I don't need. I don't need you. I want. I want to help you. I want, like, help me help you versus that feeling of, like, closing tomorrow. Like, please, please, buy now, buy now, buy now. You know, that kind of, like, stereotypical vision of selling something or selling a service. I think I feel more, like, able to say no to people I don't think are a good fit. I feel like I'm comfortable losing people, even, like, you know, going through maternity leave going, hey, some of these people might not come back. And some of them I know well, but I'm not, like, scared about the losing of the people that maybe weren't the right fit. Like, maybe this break is going to be a time to find the people over the next couple months and attract the. Some more of the people that are meant to be working with me and, you know, not stressing so much over the one person that is gone, but kind of like, okay, good, that's making room for other people. So I'm in a place where, like, that. That potential doesn't scare the living daylight out of me. It's just like, okay, this is going to make room. I'm excited to see who the next person is, you know, versus, like, oh, you know, looking at numbers and looking at client numbers and worried about the money. It's more like, okay, I have space for someone else. I have space for someone else. So I think just that shifting of the money mindset or the you Know, hour for dollar mindset has been really big for me. And valuing, you know, my time. I forget that saying. Someone. Someone had a great saying where it's like, you know, basically, like, throw out your life preserver. And that's kind of like what I've. You know what I'm talking about? The quote. I'm talking about.

I don't know the quote, but, like, burn the boats.

That's the one. Something about water and, like, finest right there.

What's that word?

That word? Oh, yeah, Shoe. Like, just can't think of the basic things. No, burn the boats. Because I feel like I always, like, had a lot of boats. Just, like, just in case. Just in case. Just in case. I'm gonna. I'm gonna keep this client. I'm gonna keep that side job, or I'm gonna keep this. And so instead of just going, no, I am the boat. This is all I need. I'm all in. And I feel like I'm way more in a place now where I can, like, say that and believe it than I was six months ago. A year ago.

Yeah.

Yeah.

Honestly, if I'm being fully transparent, that's one of the things that I'm currently working on, especially as I do teach. Like, part of the process that I do teach is this idea of, like, evaluating the events of. Of what happened in the last thing or in the last experience and then being able to learn from that. But I think that it's a delicate, fine balance between preparing for the worst, because if you were always preparing for the worst, you're going to get the worst, where you put your attention, grow. So the real question is, what are you focusing on? And I ask myself that the same all the time. Right. The other thing, too, that you mentioned that I think is worth noting, because I think it's the second hardest thing, or I don't know if it's the second, but it's another hard thing for people to overcome is valuing the value you put out into this world. What is easy for you is not easy for others. And I think that's so. That's hard for people to really wrap their brains around. So, you know, myself included, you know, powerful. Dana, I'd love for you to share.

Where I am now is so ready for the next step. My goal with this program was to figure out what the heck I was doing. And I've done a couple launches, I've done a couple free classes, and I'm ready to build on what I already have. I think that I feel more Confident and stronger in my skill set. So that's where I am. I'm happy that I'm ready and I've done exactly what I set out to do, so that's where I am.

I love that. And it's a great segue for the last question because I want to be responsible, respectful of y' all all yalls time. And I just also wanted to be very, you know, I'm very gracious and thank you so much for sharing your, you know, your wisdom and your insights. It's a pleasure and a privilege to serve you in. But my last question is like, what's the goal? Where are you wanting to go now?

Okay. Where I want to go now. So another thing too, like I'm in this place where like, I know that if I take on a few more one on one clients, like I'll start to get like overwhelmed soon. Not yet, but like soon, right? So it's like, okay. I always thought like my old, my goal was always like, I need to be fully booked for one on one. And I'm like, okay, like I can look past that now and start paying the next steps because I don't want that to be my only stream of income, right. So like I talked to you about, I'm going to be launching a group program in December. And I actually have faith in it because of everything I've learned from you. And I know, like, I feel like I know how to target my ideal clients for it. I feel like it's something that I can definitely manage along my one on one. And that like, it's just cool that I never thought I would have this additional stream of income where I'm like, okay, now I'm going to do like group and one on one. And on top of that, this is really specific to parallel coaching, but I'm doing a lot more like coaching at actual competitions, right? And that was something where I would see all these big coaches at competitions and I was like, no one's ever going to hire me to do it. Like, I don't know. And now like, I think I have like three or four competitions in the next like five weeks. It's going to be busy month that I'll be traveling out. Like literally some of them I'm getting on a plane and the person is taking care of my flight and everything because they want me that badly. Some of them are more local, but still I'm charging a rate that I didn't think I'd be charging for it. And it's just really cool so lots of good stuff coming up and I can't wait to see how I finish out 2021.

Oh, me too. And it's. You got fourth quarter. Here we go.

My fourth quarter is going to be a little more chill than Solanas. I think where I want to go from here is I get like just kind of expanding on that. That idea of salon is like expanding what you're offering and now like understanding an offer, understanding how to present other offers and kind of diversifying what I have. Whether that's like more free things or doing live classes, I still want to expand in the, in the virtual space and connect with people from everywhere. I think that that's been the coolest part about doing the remote coaching is just being able to connect with people no matter where they are. And so I look forward to expanding more like of the online offerings, whether it's live or more of my group coaching or one on one. So just finding more opportunities to offer things, build more offers off of what I've already got.

And finish growing, you know, finish growing a human. I love it. I look forward to the ease, that feeling of like revenue, like the ease for you.

Yeah, yeah. I think that's something that like I've thought about but now I think I'm in a place that I can actually shift into that and kind of change my model from being majority in person to majority on online and virtual.

That sounds really good. I would like the ease of financial stability myself. That sounds great. By the end of the year, I want to continue to build to a point where I'm having to kind of start looking at if I need to adjust what I'm doing full time with my job at the hospital, I want to continue to build and hopefully be at a place place where I'm having to make some decisions. That is my goal. So hopefully I'll make that happen.

Oh yeah, for sure. For sure. Where you get to replace that income?

Yeah, yeah.

Love it. Ok. All right, ladies, thank you so much for hanging out with me today. I really appreciate it. Any final thoughts? Any. Any parting words of wisdom from the community?

If you're a trainer, you're thinking about taking the next steps. You're like looking for more in your business. You feel like you're not getting where you want to go. Join pt Profit formula. It's awesome. Just do it. Because I said so. Just do it. The link will be in the show notes. All right, thank you. Have a good night.

Okay.

Same, same. If you are scared because you haven't even started a business yet. But you want to. Don't be afraid to join this program because it will meet you wherever you are. So if you're ready to take a step, then you can join. You don't have to already have a business solidified. You can. You can start from the very beginning and it will take you far.

Oh, that's so kind each of you. Thank you so much. I will be venmoing you. No, I'm just kidding.

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Bye bye.

I love it. Okay, thank you. Thank you. My heart is so full. I really appreciate it. And let's go make a million thank.

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