Before You Say Yes, Prove It’s a Terrible Idea

I was on a board of a group called Nurse Next Door. They wanted to franchise and I made them come back to the next board meeting and spend one hour and pitch us on why they would never franchise. Even though they wanted to franchise, they had to spend one hour selling us on why they were not going to franchise. Then after doing that, they still decided to franchise, which was fine, but at least they'd examined it from all the other perspectives. It's very easy for an entrepreneur to sell themselves on why an idea is correct. So before I tell you yes, you should franchise, I would want you to spend a half hour selling me and create a one or two page pitch deck on why franchising is the worst thing you should ever do. Like spend your time looking at why it's really, really bad and then make your decision.