Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Being Second-in-Command Is Lonely | Matt Rhodes

30 Dec 2025 · 1 min

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A short YouTube monologue by Matt Rhodes (uploaded by Cameron Herold) describing the loneliness experienced by business owners who are 'number two' (second-in-command). The speaker argues that joining peer environments where others share similar roles reduces feelings of abnormality, enables idea-sharing, and returns the attendee feeling energized — with a personal claim of increased earnings after connecting with peers.

Chapters

As a business owner, it can get really lonely being the number two. You don't have the limelight of being the face of the company. That can get very lonely. And you start to question yourself, am I doing what I need to be doing? Am I fulfilling these steps to help my CEO? That loneliness goes away when you get into a different environment. You start to see people just like you, and you can share those stories and the things that are going on. And you realize, hey, I'm not abnormal. There's another guy or gal that lives in Texas, and I live in Kansas City, and we need this thing. We realize, okay, we got a lot in common, and we can talk and share ideas. And then I go back energized. That's what I say. I made more money. Come back energized.