Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Build A Strong Brand THEN Have The Career of Your DREAMS

4 Feb 2023 · 0 min

Watch on YouTube

0:25

Excerpt from a recorded YouTube conversation (Cameron Herold) arguing that building an iconic CEO-brand should take precedence over leveraging one’s own career because career gains follow. The speakers also discuss doing speaking engagements inside large companies, noting organizers often aren’t sure what they want and that speakers tend to overcomplicate material instead of keeping it simple.

I think that's where that personality trait of just wanting to make the CEO iconic and wanting to build a brand is more important than leveraging your own career. Your career will come, but if you focus on the brand first.
When I go in, I do speaking.
Events inside of big companies to teach.
Them all of this stuff. And when they're. When they're kind of signing me up to come in and speak, they're not.
Really sure what they're doing.
They know they're supposed to, but they're.
Not kind of sure what's coming.
And all of a sudden we've been.
Overcomplicating the shit out of this stuff.
Like, it's.
Just not that difficult.