CEOs Butterfly Effect

Cameron Herold argues CEOs should act as chief energizing officers. He tells how he asked a CEO client to send a stuffed animal from Costco to his girlfriend Ashley, a small gesture that lifted her mood and rippled through everyone around her, showing the butterfly effect of leadership kindness.
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All right, so this is a random video that is part thank you and part, I guess, inspirational for all of us as leaders. So I think a lot about CEOs being the chief energizing officer and as COOs, also just being responsible for really thinking of ways that we can raise the energy of our group and. And keep our employees excited and happy. And sometimes it's the little things that can have a huge, huge butterfly effect. So recently, and this is going to seem a little bit weird, I reached out to a CEO that I coach, and his COO is also in the CEO alliance. So Jason Hennessey is the CEO. He owns an amazing digital marketing firm with about 100ish employees called Hennessy Digital. They do digital marketing for law firms and have a couple other verticals now that they're getting into, but they really own the personal injury law space. In fact, they even do work for a couple of personal injury lawyers that I coach. Anyway, I saw that Jason was at Costco and had just bought this huge stuffy. And I'll put a link to it in a picture of it in the comments, but he bought this huge, huge stuffed animal for his daughter. And what was crazy about it is it's the same stuffed animal that my girlfriend Ashley has three different sizes of. She's a tiny little one. She's a little, small, small one. She's a big one. And then this one that Jason had bought was this huge one. And Ashley takes this little one all over the world with her. She calls him Pixel. It makes her so happy. She's got this little stuffy that she loves. And, you know, Ashley's a grown woman, beautiful woman who just has this little thing for this stuffed animal. And so I saw Jason, you know, in California picking one out for his daughter. And I checked online. I couldn't find one. And I said, could you go back to Costco and buy one for Ashley and send it to her? And he said, totally. So he goes over to do it, and I'll put a video of him doing it in the. The comments, too. He went over in the pouring rain, went to Costco, bought Ashley this massive stuffed animal, and then sent it to her. And when she opened it last night, I was going to give it to her for Valentine's, and I thought, I'm not going to be there for another week. I want to make her happy. I'm just going to let her open it and I'll figure something else out for Valentine's. So she opened it up and was super excited and happy. And you could just see how it shifted her. Her energy. And then it shifted my energy, and it made me very happy and grateful as well. And then me telling Jason about it, you know, made him happy. What's cool, though, about this is the fact that, you know, he's the CEO of a big company. He doesn't have time to be going back to Costco to buy a stuffed animal for know, even his own kids, let alone, you know, a client or a supplier, coach's girlfriend, and then going to a place to courier it and ship it off as well. But he did it, and he did it happily and he did it and was excited to do it, and it shifted Ashley and it shifted me, and it's now shifted him, which means we're going to bring more energy into the world that we're connecting with today as well. And he won't let me pay for it. I keep asking if I can send him PayPal for it. And. And the reality is that the energy now that she's bringing into the world has shifted others. The energy I'm bringing in has shifted others. And the energy he'll bring to today as well will shift others. And I think that's really the thing that we have to remember as CEOs and COOs. You know, the CEO should be the chief energizing officer. And every leader has to find something every day to raise the energy level of the group. So I'm curious what you do to raise the energy level inside your company. Maybe drop a comment in of something that you do to raise the energy level in your company or that you've done to raise the energy level of your suppliers and your customers. Because those little actions that are seemingly so small and so silly can have huge impacts in terms of the butterfly effect that we cause. The butterfly effect, if you don't know it is, you know, if a butterfly flaps its wings in Africa, the waves get bigger and bigger of that. That air that they're moving, and by the time it hits North America, it becomes a cyclone. So the, the little things that we do can send big ripple effects through the organization. So I'm curious what you do inside your company to create small ripples that maybe send big signals out. What do you do to raise the energy level? Let's see those in the comments. And thanks, Jason. Appreciate it.
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