Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Culture Doesn’t Happen by Accident

28 Dec 2025 · 1 min

Watch on YouTube

0:39

Cameron Herold scheduled management by walking around into his calendar while scaling 1-800-GOT-JUNK across 60,000 square feet. He learned the practice from In Search of Excellence and argues that company culture requires intentional design, not accident.

Questions this video answers

In Search of Excellence by Tom Peters.

60,000 square feet.

Three floors.

Class A building.

1-800-GOT-JUNK.

Chapters

When I was scaling 1, 800, got junk. I used to have time in my calendar that was called mbwa. I learned it from the book in search of excellence 30 years ago by Tom Peters. And it was management by walking around. And it was just time for me to wander around the office and sit down with people and go, how's it going? Show me what you're working on. We had 60,000 square feet of office space. We were on three floors of a Class A building. And I used to take different paths through the office and on different floors during the day, forcing myself just to walk through different business, business areas, just to be able to connect with all the people in all the areas that reported into me. So culture is the same thing with that. It has to be by design.