Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Does Your Mission Pass the 4-Box Test? | David Berg

18 Mar 2026 · 0 min

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David Berg's 4-Box Test checks if a mission works: it must be simple, truly affordable for diverse people, focused on healthcare not insurance, and serve everyone including community, company, associations, and families. Every initiative has to pass all four.

Our mission, we are true to it. There are 4 parts to it, and everything we do has to check all 4 boxes. Number 1 is simple. Number 2 is truly affordable. Affordable is different, different people, right? Number 3, it's healthcare, not health insurance. Number 4, it's for everyone in the community, the company, the association, the family. So simple, truly affordable healthcare for everyone. Those are really 4 checkboxes. And so when we do something, they have to check all 4 boxes.