Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

DON’T Send Me a COO You’re Trying to Save

21 Aug 2026 · 1 min

Watch on YouTube

0:54

Cameron Herold says the COO Alliance is for high-performing operators at thriving companies, not ones you're trying to fix. CEOs shouldn't nominate a COO they're thinking of firing. He offers coaching for troubled situations separately, but the Alliance itself is for companies already winning.

Chapters

Do not send me a broken COO and expect me to fix them if they're a member of the COO Alliance. I can't fix someone who's broken. I can't fix somebody who you're wondering about. The members of the COO Alliance are not COOs that are not doing well. They're actually COOs of really great companies that are continuing to grow. And like most of our COO Alliance members, CEOs who are in CEO groups, entrepreneurial masterminds, the COO recognizes that if they stay as a member, come to the in-person events, they're gonna grow their skills. Their confidence, and their connections. But as a CEO of a company, don't send me somebody who you're wondering if you should get rid of or who you're not happy with. That's kind of an internal coaching thing. I've got systems where I might be able to help with that. But the CEO Alliance is for companies that are already doing well, and you want to continue to do well, and you're going to bet on somebody who's doing a good job for you right now as your second in command.