Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Get The Work Done, Then Lead

27 Oct 2025 · 0 min

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0:26

A short excerpt from a Cameron Herold YouTube video about the COO role. Herold argues that a COO’s job is not to do the operational work personally but to ensure work gets done by others—delegating tasks and spending time coaching team members to build their skills, confidence, and connections so the COO (and CEO) can focus on higher-level strategic work.

Your job is to get results through people. So to be a true coo, it's not about doing the work. It's about getting the work done. It's about getting the stuff that's on your to do list and getting it done by others. And then you spending your time coaching them to grow their confidence and their skills and their connections so they can take more and more off your plate. Because I promise you, you and the CEO will find a ton of more stuff for you to do that you love to do and is more kind of strategic.