Going From 100 to 0: The Pivot That Saved His Customers | Sunil Rajasekar

Our business was and is directly impacted by COVID, right? Because all our customers have storefront locations, right? And it's just yoga classes where they're bringing people in. I think it was around the end of March where it struck me that, man, this is more serious than we thought. And then we started seeing all the closures and our businesses, our customers all ended up shutting down very quickly, right? Their business all went from 100 to 0 in a matter of days. And I was very worried. There was a phase where I was worried about our customers. I was worried about the company. I was worried about our employees. And then, you know, there were, there were signs even then that we are going to be resilient and things are going to come back. We very quickly put out a virtual platform that our customers could use to stream classes or, you know, record videos and then make that available on demand for their consumers. So I saw how creative and resilient our industry was and is, so that gave me a lot of confidence.