Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Here's Why Working Hard Will Lead You To Failure...

14 Mar 2025 · 1 min

Watch on YouTube

0:58

Cameron Herold argues that working hard alone leads to failure if you try to do everything yourself. Using Apple as an example, he explains that successful companies outsource manufacturing and focus only on their unique strengths (design, sales, services). His primary advice: delegate everything except your "genius" or unique ability and work smart rather than simply working harder.

Chapters

The biggest company on the planet and the company with the most cash in the bank, I think, is still Apple. Apple could basically afford to do anything they want. Do you know that Apple doesn't even make their own phones? Because they realize they're not great at making phones. They're good at designing and they're good at selling phones and they're good at building services that build, but they're not good at making them. So they delegated that to companies in China to make all their phones for them. So if the biggest company on the planet is outsourcing everything except genius, why are you, Fred, living in Fergus, Ontario, thinking that you're the only person that can possibly do the work for you? We lie to ourselves and then we end up creating that trap. And then I see everyone, like a fly banging their head on the window, that I'm going to keep trying hard until I get out the window. But everyone watching or listening has seen those flies end up dead on the windowsill. Working hard does not get you to success. Working smart and working in your unique ability, delegating everything except genius, that's what gets you the scale.