How 1-800-GOT-JUNK? Built a Cult-Like Company Culture

1,800-Got JUC ranked as the number two company in all of Canada to work for. When I was coo, we twice ranked the year before, two years in a row as number one to work for in British Columbia. So we've become this iconic cult. There were only three companies in all of British Columbia you wanted to work for either 1-800-Gotlet, Jug Junk, Lululemon or the Vancouver Olympics because that started in 2006 preparing for the 2010 Olympic Games. Those were the three companies everybody wanted to work for. And it was our cult like obsession with this vision and getting the media to talk about it. So almost like you recognized me talking about my future state as if it had already come true. If the media ever asked us questions, we would talk about the future. We wouldn't say we're going to be. We'd say, you know, this is the kind of company that we are. This is who we're building. And they got so excited about that that they started to communicate like we were.