HOW COOs CAN HELP ENTREPRENEURS HARNESS THEIR CREATIVITY INTO ACTIONABLE PLANS

So entrepreneurs always have these ideas, right? The big shiny object, the idea of the week, the kind of new thing that they come back from a conference, they want to get started with it right away. It's the idea of going fast is what I buy into, right? Your business will show you what needs to be perfected, what needs to be tweaked, what systems need to be worked on. The key thing for entrepreneurs to remember is that great new idea they have doesn't necessarily need to get started right away. It needs to get put into a project list or given to a COO who can take care of that project and hold on to it and decide when to start that actual project. So just because it's a great idea doesn't mean you need to start it now. But most often the entrepreneurs, their brain is full, and in the absence of knowing who to give that project to, that can hold on to it and maybe start it in three months or six months, they want to delegate it and get it started right away. So the idea is, how do you slow that entrepreneur down to say, hey, that's a great idea. I love that idea. We're not going to do it now, but let's look at it again in 90 days and decide if we can put it on the project plan for that quarter.