Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

How to Boost Your Business Creativity

12 Feb 2025 · 0 min

Watch on YouTube

0:25

A short YouTube talk by Cameron Herold encouraging business owners to borrow and combine ideas from other companies to create new innovations for their own business. The speaker emphasizes shifting focus from merely doing day-to-day work to actively looking through different lenses and combining ideas (metaphorically described as 'having ideas have sex').

Starting to look at your business through the lens of all these other companies to find out what are they spending their time on. And you're going to. I call it ideas. Having sex. You'll take an idea from Lacy's business, an idea from Kevin's business, an idea from Jeff's business, and those ideas will have this little idea, baby, and that's what you'll bring into your business. I think we often think that we're supposed to be busy doing the work, and what we need to be busy doing is seeing it from a completely different perspective or a different lens.