How To Secure Your COO Role

Cameron Herold tells COOs how to keep their jobs: build systems, join peer groups to fight imposter syndrome, and keep learning as your company scales. He recommends CEO/COO alliances and mastermind groups for the support most COOs don't get.
Chapters
The key is to kind of work on the systems and work on some ways to protect your own confidence, because you're going to get beat down. Right? Being a second in command can be a little bit lonely, a little bit worrisome. It's one of the reasons why you feel like you might not be safe in your role is because you don't feel secure. Well, one of the things that happens in the COO alliance is you're surrounded by peers. So make sure that you have a peer group of other COOs that you can spend time with. Whether you join the COO alliance or not, you need a peer group that you can spend time with, so you are secure in your role as a second command. And here's why you're securing your role as second command. Because you are the only person in the company who's willing to tell the CEO that they're crazy. You're the only person in the company that's willing to say no to the CEO. You're the only person in the company that the CEO can really, really, truly believe has their back. Because we know that as a CEO, our job is to make the CEO iconic. And. And the CEO knows that because of the fact that they can trust us with that, because we come to them with the tough things, that they can then trust us implicitly as well. So you're safe in your role. Here's the thing. One of the things that we've noticed with every one of the members of our CEO alliance and really with all of the guests on the Second In Command podcast, is everyone shows up with a little bit of this imposter syndrome. When members come to the CEO alliance events in person, they always kind of walk into the room feeling like, oh, everyone else here is smarter than I am. But the reality is we all bring something to the table. The key is to kind of work on the systems and work on some ways to protect your own confidence because you're going to get beat down. Right? Being a second in command can be a little bit lonely, a little bit worrisome. It's one of the reasons why you feel like you might not be safe in your role is because you don't feel secure. Well, one of the things that happens in the CEO alliance is you're surrounded by peers. So make sure that you have a peer group of other CEOs that you can spend time with. Whether you join the CEO alliance or not. You need a peer group that you can spend time with. Secondly, make sure that you have this group of people that you can lean on and ask questions of. Right. That you can ping them when you're having problems, or ping them when you're having struggles, or ping them when you're just really worried in your role and you don't feel like you can tell the CEO, but you need someone to reach out to. You need to have that strong peer group there as well. So again, whether it's the CEO alliance or your own peer group, make sure that you lean on others and gain their experience share with you, because that will help you as well. So it's all about working on your skills and working on your confidence. The other thing that we need to do as CEOs to make sure that we stay relevant in our roles and that we stay secure in our roles is as the company grows, we need to grow with our skills as well. That's why everybody's going through the invest in your leaders course. They all recognize as the company doubles in size, their skills had better double as well or they're out of a job. So one of the things that we work on in the CEO alliance is the skill development and the confidence development of all of our leaders so that as their companies get bigger, because every day this is the biggest thing we've ever run. As your company gets bigger, you recognize that you actually have to keep working on your skills as well. So that's one of the reasons why the CEOs pay for their second in commands to be a part of the CEO alliance is they want their COO to have the skills and have the confidence, which actually gives them the confidence that you know what you're doing and can do what you're doing and feel good about what you're doing. And that actually gives you a lot more security in your job as well. So being a part of the CEO alliance gives you the security in your role, but you can also do that outside of it as well. Reading books, listening to podcasts, finding some mastermind communities, setting one up on your own, but surrounding yourself with other people so you're working on your confidence and your skills will give you even more security that you're going to be just okay, so don't stop now. Click here. There's more great videos that you can keep learning from and together we're unlocking amazing leadership lessons together.
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