Joe Polish describes two types of businesses: HALF (hard, annoying, frustrating) and ELF (easy, lucrative, fun). Building an ELF business takes serious upfront work, but Polish argues it's worth it if you want to stop grinding.
Chapters
Genius. Network is a connection. Network is a way to bring smart, ambitious, ethical, giving, non narcissistic to the degree that we could sift, sort and screen those types of individuals from entering the group. It's this place for high level entrepreneurs to come together and work on their health, mental and physical, their wealth. Not just increasing their revenue or their wealth but also not losing money because as you know making money and keeping it are two different skill sets. And then what I call elf which is easy, lucrative and fun. Having an elf business versus a half business, hard and annoying, lame and frustrating. And most ambitious successful entrepreneurs they will trade a lot of pain in order to make progress and to make money. So elf is funny because in order to have an elf business you actually have to work pretty hard in order to set up an elf business. I always say to young entrepreneurs if I would have known being successful is this much work I would have stuck with being a loser.