Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Let Your Employees Create Their Own Titles | Alon Peleg (Podcast 464)

10 Apr 2025 · 1 min

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Alon Peleg describes how Wix lets employees pick their own job titles, cutting title-based conflict. But he warns a title alone means nothing. You need vision, continuous innovation, and the right infrastructure or you'll fall behind and people lose jobs.

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I came from Wix, you know, very successful Israeli company. In Wix, any employee can give himself any titles he wants. So that's created a different culture. No one fight about about titles. Took me time, but actually it's a smart move when I'm trying to contact today people in order to get some excitement around our solution. You can see that many executives got a title of AI because the company wants like part of their mission for next year was let's go into AI. It's great, good energy. If you are not really understand or you don't have a vision of how you want to create value to your organization and just have a title, it will not move the needle. You need to continuously look for how to do things differently. If you make a few mistakes and you choose the wrong infrastructure and you'll create delays instead of accelerate, you'll probably lose your job.