Next Year Is Already Too Late

I remember about 30 years ago, the first time I was in Australia I saw someone wearing a T shirt and on the back had this kind of paragraph and it said somewhere right now someone is practicing and when they meet you in head to head competition they'll beat you. And I think we need to bring that kind of a mindset of only the paranoid survive of, you know, adapt or die. Because the business landscape is not just changing, it's changing like every week, like really fast. And if companies are scared of that, you're going to bring that scared fear into the organization. But if you are kind of going on this, let's all learn this, let's all share this, if you're excited about that change, I think you're actually going to be able to ride that wave and be on the front end of that wave. So I think companies really need to adapt to that. This is not a. Well, we'll figure it out next year. Next year this whole landscape has completely changed. Your industry is done.