Perfection Is Killing Your Business

Simplicity in your company is a huge competitive advantage. And I want to explain why. Oftentimes you can actually let business get more complicated than it needs to be. Teach your team that momentum creates momentum. We don't need the perfect business plan. We don't need the perfect business strategy. We don't need the perfect marketing calendar, we don't need the perfect email. What we need is more of really darn good going out the door. So in the product world, when they're building software, they talk about the minimum viable product, right? Mvp. I talk about minimum viable everything. Just get it done and get it at the door. That momentum creates momentum. The reason it's a competitive advantage is you don't need to have the complexity of teams and all the meetings and all the time on strategy and all the money on the perfect CRMs and the perfect software systems, the perfect tech stack. What you need is more activity going in the right direction towards your goals, towards your vivid vision, towards what really matters in your business. So that simplicity, that momentum, is what's going to make your business move faster and better.