Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

PowerPoint Is Dead: The Amazon Rule Every COO Needs

7 Nov 2025 · 1 min

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The speaker (Cameron Herold) contrasts Amazon’s narrative-based meeting culture—where meetings begin with a written document everyone reads and discuss—with typical PowerPoint-driven meetings. He describes introducing narrative documents, increasing data/analytics capability, and instituting a weekly business review at Bulletproof, explaining this change evolved over his first two years.

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And Amazon ruined me. Ruined me forever with PowerPoint. Because at Amazon, you can't do PowerPoint. You can only write narratives. It's only written word. And every meeting starts with a document. And nobody talks until everyone reads the document and the document has data in it. And so therefore, you do that for any number of years, and any other meeting is crap compared to that. So what I did a lot of do when I walked into Bulletproof is crush this very entrepreneurial company that didn't ever write anything down like a narrative, right? What I did was I started sprinkling in and demonstrating some practice of the document or narrative form. And I increased in the data and analytics capability and creating a weekly business review. So I didn't start the first year doing weekly business review, but by the second year, we have implemented weekly business review. But what I did the first year was create a data analytics capability.