Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Put YOUR TIME Where the Results Are

19 Aug 2026 · 0 min

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0:27

Cameron Herold argues leaders waste time on underperforming C-players when they should focus on A-players. Spending energy on low performers makes your best talent feel neglected. Fire the Cs, mentor the As, and watch results improve.

Stop spending time with your underperformers. Fire your underperformers and spend your time with your A players. Why am I not spending time with my A players and I'm spending time with the Cs? Now my A players feel like the ugly stepchild. Like, why are you spending time with the jerk? Because the jerk's not doing well. Yeah, but I'm doing well. I want your time. I want your visibility. I just want to hang with you. I would get more results here than back there.