Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Rethinking S.M.A.R.T GOALS As a Business Leader

22 Mar 2023 · 1 min

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0:36

Cameron Herold explains his personal reinterpretation of the S.M.A.R.T. goal acronym: S = Shared (share goals with others for accountability), M = Measurable (must include a dollar sign, number sign, or percentage), A = Attainable, R = Relevant, T = Time-based. He emphasizes that sharing goals increases buy-in and the likelihood of accomplishment.

Questions this video answers

Shared (share the goal with someone else for accountability).

A goal must include a dollar sign, number sign, or percentage sign.

Shared, Measurable, Attainable, Relevant, Time-based.

Chapters

When it comes down to something called a smart goal, I use a very different acronym from many people. For me, the S is shared, not specific. So I use S being shared as sharing the goal with another person on the team, with a coach, with a mentor or subordinate. That when you share your goal with someone else, there's much more likelihood that you're actually going to have more buy in and that you're going to get it accomplished. For me, the M is measurable, and that's enough to be specific. My measurable means there needs to be a dollar sign, number sign, or percentage sign in every goal statement. So I'm really kind of taking care of both of those. But for me, the smart goal is shared, measurable, attainable, relevant, and time based on.