Stop Being Cheap! How Low Prices Are Killing Your Business

And if you can't afford to charge more, and if you're saying you can't charge more because the competitors, learn how to outsell the competitors. Because somebody's charging $10 for a coffee, somebody else is charging three, you're selling yourself on the fact that you can't do it. Learn to do it. Go and actually rip off and follow the systems of companies that are doing it. So charge more, delegate more, outsource more, and grow your people more. If you grow the capacity and the skills and the connections of your people, they can do more. If you're charging more, you can hire more. And then set bigger goals for yourself. You know, set a goal and a plan on how you're going to double the size of the business this year and then execute that plan.