Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Stop Celebrating Failure

20 Mar 2026 · 0 min

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Cameron Herold argues that seeking failure is overrated. Instead of learning through painful mistakes, he says use mentors and coaches to avoid unnecessary setbacks. He broke his legs and arms repeatedly as a ski racer when better guidance could have prevented it.

I think failure can breed success. I just don't think that people should seek failure. This is something that I vehemently disagree with people going like, failure is good. No, if you can actually have a mentor or a coach or a mastermind community that can prevent you from having those failures first, that's better than needing to learn from failure. Like, I broke my, my legs and arms many times ski racing. I didn't need that lesson, right? That was a really painful lesson.