Stop Cold Pitching—Win with Internal Demand & Testimonials (Roy Jain’s Playbook) | (Podcast 506)

The best way that we sell things is just internal demand or testimonials. You know, we've had testimonials written about some of our training programs. We have a young doctor training program that we do in Las Vegas every year. We get rave reviews around. Oh, my God. It helped me do more dentistry, helped me do this surgery that I was scared to do before. And we create that demand from the field because people want to increase. They want to have better skills to serve their clients and their pets. It's all in sync, right? Like, we do better if the practices do better and the patients do better. You know, it's all linked up. It's all win, win, win. From my perspective.