Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Stop Doing the Work

23 Dec 2025 · 1 min

Watch on YouTube

0:34

A brief spoken YouTube clip by Cameron Herold advising teams and leaders to first question whether a task or project is necessary at all before attempting to optimize, automate, outsource, or delegate it. He emphasizes that much work is legacy or busywork and can often be stopped and deleted entirely, saving effort.

Chapters

Stop. You just gotta stop. Before you optimize work, before you automate work, before you hire people, before you outsource or delegate, ask yourself and get your team to ask yourself, do we even need to do it? Whatever that task or project is? Because quite often you can just press stop and delete. Often we end up with busy work with work. That's legacy work with work. That used to be important, but now it isn't. Have you forced yourself to ask the question can I stop doing it completely? Then you can move to optimizing, automating, outsourcing, delegating, etc. So stop.