Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Stop Firing! Coach Your Bottom Performers

5 Feb 2025 · 1 min

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Cameron Herold argues that many organizations fail by hiring poorly, creating a churn-and-burn culture. He recommends keeping a stable core of high performers (A’s and B’s) and coaching bottom performers who demonstrate cultural fit and effort; however, if the performance/ROI gap versus peers is too large, the person may be in the wrong seat.

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The reality is they're not doing a good job of hiring the right people in the first place. They're creating more of this forum where you're just, you know, churn and burn, churn and burn, churn and burn. And that's not the culture that I like. But I think if you have a solid stable of A's and B's, and you know that there's one bottom performer, if they're the right cultural person, like, they live the core values, they're trying their best, then coach them and work with them. But at some point, if they are costing, if the. If they're ROI positive, but the delta between ROI positive and what the better people could be doing with those same leads is too high, maybe they're in the wrong seat.