Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Stop Managing Your Team. Do This Instead. | John Durocher

24 Jul 2026 · 1 min

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John Durocher argues managers should coach instead of manage, giving immediate feedback after every meeting like sports teams review game footage right after a match. He says leaders and employees should reflect together on what went well, what could improve, and how the message landed.

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I see myself not as a manager, but as a coach, and I want to get the most out of all the players on the team. And the only way you can do that is if you give me feedback. In sport, you don't wait until the end of the season and say, hey, you know, back in game 3 of a 100-game season, you should have done this. You're like, well, that's not very helpful. It's best to go look at the video right after the game and say, what could we have done better? And I think that's how you should treat all employees, right? It's like, come out of that meeting, what could we have done better? What could I have done better? How did that land? Did you tell the story the right way? Were you prepared? It's this idea of continuous being better, and the only way you can do that is to get just-in-time feedback or get people to take action.