Stop "Maximizing" Your Profit | Amy Emberling

I think that the next generation of partners after the founders have been a little more what I would call fiscally responsible. I was thinking about, you know, what are the challenges between being the second? And one of them is that sometimes the priorities are slightly different. What they may have said was, profit's not so important. It's, you know, we hope that we get it. And what I say is, at Zingerman's or at the Bakehouse, we're not trying to maximize profit, we're trying to optimize it. So we have three bottom lines. Great food, great service, and great finance. And we're trying to balance the three. And it's tough, but it's a fun game. That's how we play it at the bakery.