Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

Stop Settling for Average—Great COOs Bring A‑Players & Scale Your Team Fast | (Podcast 512)

27 Sept 2025 · 0 min

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Podcast episode (Cameron Herold) exploring how senior executives—especially COOs—bring networks, people, and partnerships when joining new companies. The excerpt describes a COO/leader moving during COVID-19: the guest was hired because a former colleague (from XAP) became CEO at Sitecore and vouched for their experience and ability to bring teams and partners.

What do you think the company saw in you to hire you in that role? What did you see in them? Because that's a big jump for you to join a company in the middle of COVID like that. How did they find you?
The gentleman I was working for at XAP became the CEO at sitecore. So he knew hands down what I was capable of in terms of my experience. He'd seen what we'd achieved in Kazakhstan, he'd seen what we'd achieved in the mid market. And so there was a strong vote of confidence in that.
Context who just touched on something that I've spoken about in the past. And I want to just really underscore for everybody who's listening, which is really critical. The more senior a person truly is, one of the things that they bring to the table is often other employees that they've worked with in the past, other partners, other suppliers. When an employee tends to be junior, they don't really have that network to draw on. So a true COO coming into a company usually brings people and partnerships in, just like that CEO did. So it makes a lot of sense that that's why you followed him, and that's a sign of great people, is you tend to bring people with you, right?