Stop Writing Goals — Write Your 3-Year Vivid Vision

The concept of the vivid vision, now that I've been paid to speak in 29 countries about the concept is it's a four or five page description of what your company looks like, acts like, and feels like three years in the future. Not five years, not 10 years, just three years out. And you describe it as if you're walking around the office. You describe the energy, you describe what your employees are doing, you describe how your team is meeting. You describe the meeting rhythms and the use of dashboards and metrics. Maybe you've got a paragraph about operations, a paragraph about sales, a paragraph about marketing, paragraph about engineering. You describe it as if it's come true, not goals, but you describe it in its finished state.