Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

The Ayahuasca Truth: Why High-Level Leaders Fear Plant Medicine | Jeff McNairy

9 Jul 2026 · 1 min

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Cameron Herold did ayahuasca at Rythmia retreat a decade ago and found it beautiful, not frightening. He says fear around the plant medicine comes from lack of understanding, and that setting matters enormously. A supportive facility changes everything.

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When I was first exposed to ayahuasca about 10 years ago and first heard about it, it sounded like a very scary medicine to do. I was scared to go and do this. Now, after just spending a week at Rythmia and doing 4 different nights and, and seeing about 60 people in my group going through it, it wasn't scary at all. It was quite a beautiful experience. It was hard for some people. There's nothing scary or hard about it at all, and especially in a beautiful facility that you give. How would you describe it to someone who's never done it? I couldn't agree more with you. And there is this theme out in the world that this is some scary process, some horrible thing. I think it just comes from lack of awareness and understanding about the process. As I explained earlier, DMT is