The Difference Between a Project and a Pioneering Company | Nicki Baty

To create something that no one else has created, whether it is completely creating recipes that no one else has done in the fresh food space, there was no technology, no manufacturing capability that existed. So creating a manufacturing operation at scale that would be able to produce those foods was completely different. And I think there is this true pioneering spirit that nothing is impossible that exists. So every time there is a challenge that is faced, Everyone rolls up their sleeves, gets stuck in and finds a solution. It is incredibly solution-oriented. And that's something that I, I think is— it's very, very hard to create in a big legacy company. As much as sort of big companies create venture teams or smaller innovation teams, and they're often given freedom to operate in the context of a big company, our culture, our DNA is built on that entrepreneurial spirit.