Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

The Hardest Part of Being a COO | Selina Meere

30 Apr 2026 · 1 min

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Selina Meere, a COO, says the hardest part is that every day brings unpredictable tasks. She struggles to define her own expertise while advocating for the company's products and vision, and constantly works to craft messaging that helps audiences understand what the company actually does.

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For you personally, in your role, what are some of those hard parts of being a COO? Every day is a different journey. That's probably really the most exciting part to me. I love that. But it can be challenging, you know, because it's like, okay, what am I a subject matter expert on? I have an experience and I'm a great number 2 in the fact that I'm the like, oh wow, this is fantastic. I want everyone to know about it. I'm gonna amp this up. I'm gonna find the right messaging. You know, I'm gonna find whatever it is that we need to make sure that everybody who should know about this incredible idea knows. And that's hard because when you care the way that I do about my work and about our clients and the product and what I'm representing, it's not easy to make sure that everyone around knows the degree.