Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

The PRICING MINDSET For COOs!

3 Jun 2023 · 0 min

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0:29

Short YouTube clip of Cameron Herold giving pricing advice for speaking engagements: he says he never negotiates his fee (example: $30,000) and instead adds value (e.g., pre-event dinners, books) while keeping the stated price constant. He contrasts this approach with less-experienced speakers who reduce fees too quickly and notes entrepreneurs often negotiate for sport.

I never negotiate price. I always add value. So my speaking event is 30,000. Oh, you can't pay me 30,000. Well, my speaking event is still 30,000 for me to fly to you, but the night before, I'll do a dinner with you and some of your CEO friends. It's 30,000. Okay, well, now it's 30,000 plus a dinner, and I'll give you some books as well. I'm going to add some value, but the price is going to stay at 30,000. What most of the rookies do is they tend to negotiate their fee down too quickly. What they haven't learned is that entrepreneurs negotiate. They do it for sport. Entrepreneurs negotiate for fun.