Cameron Herold and others break down three types of truth: spoken, unspoken, and unknown. Unknown truths reveal what actually drives people beyond surface goals. Leaders who uncover these motivators can align work with values and build stronger missions.
There's always three types of truth. Spoken truth, the unspoken truth, and the unknown truth. A lot of managers will focus on the spoken and unspoken. The real value comes from the unknown, which is you want to make a lot of money, you want to make.
A lot of shift. Why?
Well, I want to buy all the nice fancy cars. Cool. But why? What are you trying to impress? Well, I'm trying to impress people because.
I didn't get love when I was in high school.
Oh. So the deep rooted.
Cause pain right there and then. For me, it's like I understand the.
True buying motivators and I think through.
That then I associate it to the values and it comes back.
To your company mission.
So say then when I talk to, I don't talk to as the employee that's trying to make more money. I'm trying to talk to as the employee that wants to retire their family.
I think in an approach too of just saying to the person, or if I just said you, that's amazing, like you've totally crushed it. We are ridiculously proud of you. Like, this is stuff to celebrate in the company. Let's actually look at this from a different growth perspective as well. So what else do you think we could do now to make sure that if you got hit by a truck tomorrow that you haven't just left them with a liability? Right. So it's kind of like praise and versus just cut you out from the legs and expect you to rebuild.
