Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

THIS Is Cameron Herold

11 Mar 2019 · 1 min

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Short excerpt from a Cameron Herold video where he emphasizes company culture over strategy, discusses handling and preventing customer complaints, the concept of a "vivid vision" that attracts people, and his approach to hiring motivated employees rather than trying to motivate them.

Chapters

Sometimes you need coaching, sometimes you need a kick in the ass. Culture. Culture trumps strategy. Culture eats strategy for breakfast. How are we going to handle the customer complaint? But what system do we have to prevent customers complaining in the future? When you run a vivid vision, it has to magnetize. It has to literally pull people towards you. You can tell who the nice people are because they treat people with respect. They get to know their names. They're just really nice people. I don't do business with people who aren't. Life's too short. I was asked by Fortune magazine in 2003. First time I was interviewed by Fortune, how do you motivate your employees? I said, I don't motivate employees. I hire motivated people.