Cameron HeroldFounder of the COO Alliance & Invest In Your Leaders Training

This Is Why You Don't Believe in Your Vision!

16 Aug 2024 · 0 min

Watch on YouTube

0:24

Cameron Herold argues that typical company vision/mission statements are often created by committees who combine favored words into a short sentence, producing statements that leaders don't believe in. The clip begins with an anecdote about the standard process—gathering people, voting on words, and assembling a seven-word sentence—which results in an inauthentic vision.

Today, what I'm going to talk about is something around vision. Now, we've all got vision statements or mission statements. Put your hand up if you have a mission statement or a vision statement for your company. Okay? You all wrote it the same way, right? Get all your favorite people in the room, put all your favorite words up on a whiteboard, vote on your favorite words, eliminate all the ones that got no votes. Mash those seven words up into one sentence. That's your vision statement. Go, team. And then you kind of walk out of the room going, that's horseshit. I don't even believe in it.